Nokia sees Windows phone prices dropping fast

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Nokia President and CEO Stephen Elop delivers a speech at the GSMA Mobile World Congress in Barcelona February 16, 2011. REUTERS/Gustau Nacarino

Nokia President and CEO Stephen Elop delivers a speech at the GSMA Mobile World Congress in Barcelona February 16, 2011.

Credit: Reuters/Gustau Nacarino

HELSINKI | Fri Feb 18, 2011 9:53am EST

HELSINKI (Reuters) - Prices of smartphones using Microsoft's Windows Phone software platform will fall fast, Nokia's chief executive Stephen Elop said on Friday.

Last week Nokia, the world's largest phone maker by volume, said it would adopt Microsoft's software across its smartphones, raising fears the firm would miss out during the transition on surging demand for cheaper smartphone models.

Elop said one of the key topics in the talks on doing a deal with Microsoft was convincing Nokia that it could reach "a very low price point."

"We have become convinced that we can do that very quickly," Chief Executive Stephen Elop said in a meeting with Finnish business journalists.

Trying to better compete with Apple's iPhone, Microsoft has so far had tight hardware requirements for phone models using its software -- pushing up handset prices and limiting the potential market.

As part of the push to a wider market and lower prices, Microsoft plans to open its mobile platform to other chipset suppliers beyond Qualcomm.

Nokia's shares dropped more than 20 percent after it announced the Microsoft deal, but industry executives have said the new alliance will be good for competition and innovation.

Elop said the final agreement between Nokia and Microsoft would be signed in the next few months.

"The conclusion of the agreement will happen, we think, quite quickly, measured in a couple of months, it may be a bit longer, it may be shorter," he said.

ELOP SELLS MICROSOFT, BUYS NOKIA

Elop, who joined Nokia from Microsoft last September said he sold all his Microsoft shares on February 17 and has bought 150,000 shares in Nokia. The Canadian is the first non-Finn to head the firm.

Shares in Nokia were up 0.7 percent at 6.76 euros by 1038 GMT.

(Reporting by Terhi Kinnunen, Writing by Tarmo Virki; Editing by Mike Nesbit, Greg Mahlich)

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Comments (1)
“Nokia sees Windows phone prices dropping fast”. Sure, because no one will want to buy them. Consumers all over the world will have a better choice and will buy a much better phone from other mobile phone makers. Rival phones will be very much cheaper than any Windows phone can ever hope to be.

Nokia CEO Elop said in his notorious “burning platform” memo: “The mobile phone industry has moved fast. We need to move faster.” Trapped on his burning platform he had no time to notice in which direction the industry was moving. In his hurry he jumped on to the ship going in the wrong direction.

Feb 18, 2011 9:49am EST  --  Report as abuse
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