Cherple.com(R) Named Presenting Sponsor of Bikini Week Tour 2011

SAN DIEGO, CA, Feb 25 (MARKET WIRE) --
Cherple.com(R), a new social media platform that extends the reach of
social media from personal computers to the 5 billion cell phones in the
world, has been named the presenting sponsor of Bikini Week Tour 2011.

Bikini Week Tour 2011 launches March 8 in Los Angeles and stops in
several spring break locations across the country before culminating in
San Diego in May. Cherple's distinct mascot, a caricature of an orange
bird, will grace pool decks, clubs and beaches in all locations.

"We are head over heels in love with Cherple.com and the technology it
will provide at our venues, for our sponsors and participants," said
Michael Lee, creator of Bikini Week. "Cherple will allow thousands of our
fans to connect live and in person with our celebrities, models and
designers."

Bikini Week is a platform for up-and-coming talent including designers,
models, photographers, stylists and body painters. The week-long fashion
event in seven distinct spring break markets includes runway shows, a
local talent search and bikini contests. This new, globally focused
series is designed to feature a mix of emerging and established swimwear
brands showcased on aspiring and professional models in nightlife venues,
luxury hotels and poolside. The runway shows are followed by after
parties with surprise celebrity guests and premiere musical talent.

Bikini Week Tour presented by Cherple.com(R) is produced by ASC Events of
San Diego in conjunction with Taylor Guitars, MTV 3 and A Style
Concierge. Bikini Week began as a San Diego event two years ago. The
competition's success led partners to demand a national series.

Cherple.com(R), known for its one-one-of-a-kind, two-way SMS text chat
applications, is a major player in the use of text messaging tools to
reach all cell phone users including the 60 percent who don't have
smartphones. Cherple.com(R) makes exclusive use of Globaltel Media,
Inc.'s SMS technologies. With more than 5 million users worldwide,
Cherple.com's free, no-registration SMS chat application has quickly
become a go-to resource for anyone around the world who needs to chat
from a computer to a cell phone without the need for software,
smartphones, or carrier-based applications.

"It's time for social media to transform and start reaching its true
potential," said Robert Sanchez, CEO and Big Bird at Cherple.com(R).
"Cherple is like a new Facebook that can connect the 2 billion social
media users to the 5 billion cell phones worldwide. This is all about
combining the world of traditional social media constrained by computers
and smartphones to the much wider world represented by the billions of
plain, old not-smart cell phones being used today. Go ahead. Peck me for
free at Cherple.com and see for yourself."

More information on Bikini Week Tour, as well as information for
potential sponsors, promotional partners or exhibitors of the 2011
national series can be found at www.bikiniweektour.com.

Contact:
Julia Simms
858-689-9909
Julia@jsimmsagency.com

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