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Apple takes wraps off new MacBook Pro lineup
The new 15-inch MacBook Pro in an image courtesy of Apple.
Credit: Reuters/Handout
SAN FRANCISCO |
SAN FRANCISCO (Reuters) - Apple Inc released its new lineup of MacBook Pro notebook computers, featuring Intel's peppy new processors and graphics chips made by Advanced Micro Devices, helping boost the smaller chipmaker's stock more than 5 percent.
The new MacBook Pros will be powered by Intel Corp's latest dual-core and quad-core chips, which were previously code-named Sandy Bridge and include integrated graphics processing.
More expensive versions of the MacBook Pro also include graphics chips from Advanced Micro Devices for added performance. Graphics processors made by competitor Nvidia had been used in past versions of the MacBook Pro.
Apple's trend-setting personal computers are a high-profile battleground for chipmakers Intel, AMD and Nvidia.
News of AMD's presence in the new MacBook Pros helped boost its stock 5.5 percent to $9.02.
"It starts to show that the new AMD products have the potential to start to elevate their notebook share," said Cody Acree, an analyst at Williams Financial Group.
Intel supplied the MacBook Pro with a faster, compact input/output technology called Thunderbolt, which supports high-resolution displays and devices through a single port.
The price of a 13-inch MacBook Pro, with a full-size keyboard, seven-hour battery life and an aluminum casing, will start at $1,199. The 15-inch starts at $1,799 and the 17-inch is priced at $2,499.
Nvidia's shares were up 1.13 percent at $22.36 following a 13 percent sell-off over the past two days.
Intel's stock rose 0.14 percent to $21.17.
(Reporting by Paul Thomasch, editing by Maureen Bavdek, Dave Zimmerman)
(Additional reporting by Noel Randewich)
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On a corporate level, it’s well documented that Apple trails in enterprise adoption, compared to PCs and desktops. But with new products like this Macbook, or the iPhone and iPad, more people are trying Apple devices. And these people have begun using these devices for work related reasons. So while the enterprise sales might not match up, there are still plenty of Apple products accessing company information. And with these new design features in the Macbook, it’s easy to guess that these will be used in offices as well.
It’s important for companies to secure these devices as if the company purchased the computers themselves. It’s a tough issue because an unsecured device can cause the company harm if information gets into the wrong hands, but the company can’t be too invasive with their employees’ devices either. It’s a balance worth watching as more of these Apple products make their way into the workplace.
Ada, Absolute Software
http://blog.absolute.com/
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