Microsoft's Bing launches deals feature

Fri Mar 4, 2011 8:10am EST

A worker adjusts a logo on the Microsoft stand at the CeBIT computer fair in Hanover February 27, 2011. REUTERS/Tobias Schwarz

A worker adjusts a logo on the Microsoft stand at the CeBIT computer fair in Hanover February 27, 2011.

Credit: Reuters/Tobias Schwarz

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(Reuters) - Microsoft Corp's Bing search engine said it launched 'Bing deals' for both the desktop and mobile, allowing consumers to find the best deals locally, a service that will pit it against daily deals website Groupon.

The company has partnered with The Dealmap, a service provider that allows people to find and share the best local deals.

It said the feature provides access to 200,000 offers in 14,000 cities.

Bing deals compiles leading offers from Groupon, LivingSocial and, Bing's director of product management said in a company blog post.

Competition has been intensifying for companies like Groupon, with the likes of LivingSocial expanding in the same space and a plethora of websites springing up globally that specialize in deals for niche markets.

(Reporting by Isheeta Sanghi; Editing by Hans Peters)

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Comments (5)
donfelipe wrote:
I knew that Microsoft would get in the deal business sooner or later. Groupon should have taken the $6 billion from Google and run. The deal market is becoming crowded.

Mar 04, 2011 2:23am EST  --  Report as abuse
Sallyj wrote:
Great article. I check more often then I check Groupon now though Also have you seen this article

Mar 04, 2011 5:01am EST  --  Report as abuse
justuhvoter wrote:
Like most Microsoft products in recent memory, it will end up being a long “launch” off a short pier………. too little, too late, because all MS has ever done is steal (check the lawsuits globally) and not innovate.

Mar 04, 2011 6:47pm EST  --  Report as abuse
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