Senior Living Executives to Gather at ALFA 2011 Conference & Expo

Thu Mar 17, 2011 6:00am EDT

* Reuters is not responsible for the content in this press release.

Senior Living Executives to Gather at ALFA 2011 Conference & Expo

-- Scarborough, Brzezinski, Jarvis, Farber and Many More to Speak at Conference --

The Assisted Living Federation of America (ALFA) today shared details about the ALFA 2011 Conference & Expo, April 5-7 in Orlando, Florida. People interested in learning more about the conference may visit

“ALFA 2011 is shaping up to be the most sophisticated professional development conference in the field of senior living,” said Richard P. Grimes, president and CEO of the Assisted Living Federation of America. “It was ‘all-hands- on-deck’ as we planned the annual conference, and the results of this commitment will benefit ALFA 2011 attendees. Attendees will experience second-to- none professional development and networking opportunities, and access to forward-thinking companies that are shaping the future of senior living.”

Experience Insights

Headlining ALFA 2011 on April 6 are Joe Scarborough and Mika Brzezinski, hosts of a popular morning news show and influential commentators on issues of national importance. Additionally, Steve Farber, CEO of Extreme Leadership Inc., will energize attendees on April 5 as he challenges everyone to rise to a gold standard of leadership. ALFA is also pleased to host a formidable panel of entrepreneurial CEOs focused on leading and growing their regional senior living companies in today’s economy. And, ALFA will also welcome Jeff Jarvis, author of What Would Google Do? to speak on April 6 about innovation and transparency in business.

Experience Career Development

The ALFA 2011 Conference & Expo will feature 26 advanced educational sessions offering 11.5 NAB-approved CEUs focused on building knowledge and skill sets. In 2011, ALFA will introduce a new two-session, advanced management program led by Dan Coughlin, leadership and business accelerator expert. Additionally, recommended learning paths have been structured for senior living professionals seeking to grow knowledge and skills focused on topics such as clinical, business strategy and community operations. A complete list of sessions is available online at

Experience Commitment

Each year, attendees praise the spotlight placed on the dedication and passion of those people and companies that work to advance quality of life for seniors. ALFA will celebrate five heroes of senior living at the ALFA 2011 Hero Awards luncheon on April 5. Additionally, ALFA will recognize eight programs produced by companies as ALFA 2011 Best of the Best Award winners on April 5 and 6.

Experience Collaboration

Hundreds of product and service providers allied with senior living will offer thousands of solutions at the ALFA 2011 Expo. New in 2011, the expo will feature a Learning Pavilion where attendees can get insights into particular solutions. The Expo will be open on April 5 from 11:00 a.m. to 1:00 p.m. and on April 6 from 11:45 a.m. to 3:30 p.m. See who is exhibiting at

Online Registration Still Open & Limited Number of Hotel Rooms Available

People interested in attending the ALFA 2011 Conference & Expo may register online through March 31 at or register in-person at the conference starting April 5. A variety of full conference, one day and Expo-only passes are available for purchase.

About the Assisted Living Federation of America

The Assisted Living Federation of America (ALFA) is the largest national association exclusively dedicated to professionally-managed, resident-centered senior living communities and the seniors and families they serve. Since 1990, ALFA has advocated for choice, accessibility, independence, dignity, and quality of life for all seniors. ALFA’s programs promote business and operational excellence through education, research, publications, professional networking and online tools designed to foster innovation and entrepreneurialism in the field of senior living. Visit ALFA’s Web site at

Assisted Living Federation of America
Jamison J. Gosselin
SVP, Marketing & Communications

Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.