Perform sets price range for up to $324 mln IPO

LONDON, March 24 (Reuters) - Digital sports media company Perform Group set a price range of 255 to 325 pence per share for its up to 200 million pound ($324.4 million) London listing, two sources close to the deal said on Thursday. The initial public offering (IPO) would value Perform, which provides live streaming of sport videos, video sports news and highlights and sale of online video, at up to 698 million pounds.

The firm will sell 70 million pounds of new shares, as well as up to 131 million pounds of existing shares, including an overallotment option.

The offering, being run by Credit Suisse, Morgan Stanley and UBS, is due to be completed in the week of April 4. Perform's planned listing was first reported by Reuters in November. People familiar with the matter said then that Len Blavatnik's Access Industries was mulling a 2011 London listing of Perform. [ID:nLDE6AH1RD]

($1=.6165 Pound) (Reporting by Kylie MacLellan)