Russian fashion looks to motherland for inspiration

MOSCOW Mon Apr 4, 2011 5:48am EDT

People watch as a model presents a creation by Russian designer Slava Zaitsev during Mercedes-Benz Fashion Week Russia in Moscow March 31, 2011. REUTERS/Nikolay Korchekov

People watch as a model presents a creation by Russian designer Slava Zaitsev during Mercedes-Benz Fashion Week Russia in Moscow March 31, 2011.

Credit: Reuters/Nikolay Korchekov

MOSCOW (Reuters) - Russia's style gurus have turned to the motherland for inspiration at the capital's fashion weeks, celebrating ethnicities and returning to a pre-Soviet era of elegance.

Flowing felt coats, the bright blues and hot pinks of folkloric shawls and cloaks reminiscent of tsarist cavalrymen dominated doyen of fashion Slava Zaitsev's show this week.

"I showed the potential Russian fashion has," said the 73-year-old Soviet icon, who continues to dress the wives of Russian leadership, something he has done since the 1970s.

Zaitsev said he wanted to show a "history of Russia" on the catwalk, beginning with the waistcoats and top hats worn by nineteenth century writer Alexander Pushkin, to heavily embroidered floral jackets evoking the pre-revolutionary Russian countryside through to modern metallic gowns.

Loose-fitting, all-fur mink shirts and trousers evoked Russia's tribes scattered across the Arctic, who live off and wear reindeer.

Another Russian establishment, Valentin Yudashkin, whose boutiques line Moscow's multi-laned roads, strayed from his usual violet and black gowns and also looked towards home turf for his show.

Dancers dressed in traditional Caucasus outfits leapt upon the catwalk to perform the lezginka dance from Russia's mainly Muslim North Caucasus, where Moscow is battling an increasingly difficult Islamist insurgency.

Models then clad in shaggy ram's wool hats and ankle-length coats traditionally worn by some in the North Caucasus strutted across the runway.

"Russian design is moving towards the nationalistic, becoming closer to styles we can identify with at home," said Viktoria Slezko, general director of Russian boutique chain Fashion Code, which only sells creations by Russian designers.

But behind the tributes to their landscapes, there was lament for a stagnant industry which limps behind its European counterparts such as Milan or Paris.

"We have incredible talents who could be on the level of other countries, but our state does not realise this yet," Zaitsev told Reuters.

"It is a tragedy," he said as models wearing black and red prints similar to Russian lacquered boxes hovered around him.

Zaitsev said there was not enough funding or encouragement for new designers to emerge, a sentiment echoed by ambitious young designers trying to break into the market.

"Russia is more Asian than European. There is an organisation issue here, and this is the main barrier for young designers," said Muscovite Mikhail Vilchuk, 24.

Vilchuk said perseverance and patience earned him the right to show his geometrically designed men's clothes this week, but that many aspiring designers were put off.

"These sorts of things would not happen in France," he said.

(Writing by Amie Ferris-Rotman)

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