Nelnet Enhances Its Award-Winning Wellness Program With incentaHEALTH

LINCOLN, NE and DENVER, CO, Apr 05 (MARKET WIRE) --
Nelnet, a leading education planning and financing company with 2,200
employees, today launched incentaHEALTH as part of its award-winning
corporate wellness program.

According to the CDC, nationally 65 percent of people are overweight or
obese, and many struggle with associated physical conditions such as high
blood pressure and cholesterol. Nelnet's associates have the same
struggles, and the company is offering incentaHEALTH as an additional way
to inspire and motivate associates in creating or maintaining a healthy
lifestyle.

In addition to its already strong wellness program of interactive tools
and reimbursement programs, Nelnet now offers the following through the
incentaHEALTH program:

-- Cash incentives to those who lose weight or maintain a healthy weight
-- Access to the patented HEALTHspot kiosk
-- Online support tools such as exercise and nutrition tips, how-to
videos, and recipes for healthy meals

"We are excited to work with Nelnet's already successful wellness
program," said Chief Technology Officer for incentaHEALTH, Todd McGuire.
"Since we developed the incentaHEALTH concept, our corporate customers
have experienced significant savings on their health care costs while
watching their employees become leaner and healthier as they earn some
extra cash. It is a win-win for sure."

HEALTHspot kiosks provide:

-- Automated measurements of weight, blood pressure and body mass index
(BMI) using authenticated measurements (not self-reported)
-- Instant feedback to participants and program administrators
-- 24-hour, low-cost operation and remote maintenance
-- Enhanced privacy for participants via secure login and online
processes
-- Full-body digital imaging to keep track of participant progress and
create a visual progress report
-- Complete and accurate electronic records for both employee and
employer

Colleen Reilly, director of Nelnet Wellness and president and
founder of her own wellness company called Total Well-Being, discovered
the incentaHEALTH solution after an exhaustive search for a vendor that
best followed Nelnet's holistic approach to wellness and could supplement
its already established program.

"incentaHEALTH's philosophy closely matches our goals to help associates
create a healthy lifestyle through support, early intervention and
incentives," Reilly said. "Our wellness program is instrumental in
attracting and retaining outstanding workers, improving morale and
organizational commitment, increasing productivity, decreasing lost
workdays and ultimately reducing the costs of health care, which we have
cut at Nelnet by 10 percent in the last three years. The incentaHEALTH
program is the ideal supplement to our overall wellness program and for
meeting our long-term wellness goals."

According to the Kaiser Family Foundation, today it costs employers an
estimated $13,000 annually to provide premium health care benefits to a
typical employee and his or her dependents, and that figure has gone up
10 percent each year for the past decade. Of that annual amount, almost
$10,000 is paid by the employer, and overweight and obese employees incur
more than $1,500 in additional costs for the employer each year.

About Nelnet
Nelnet Inc. (NYSE: NNI), is an innovative education finance
and services company focused on providing fee-based processing services
and quality education-related products in four core areas: loan
financing, loan servicing, payment processing, and education planning. In
addition, Nelnet leverages its strong technology competencies throughout
its businesses. The company's products and services help students and
families plan, prepare, and pay for their education and make
administrative and financial processes more efficient for schools and
financial organizations. For more information, visit www.nelnet.com.

About incentaHEALTH
incentaHEALTH is an innovative health care
technology company based in Denver, Colo. incentaHEALTH's fully
outsourced, employee weight management program is designed to help
organizations reduce their health care costs by offering incentives to
employees for improving their health. This is achieved by helping
employees manage their weight through the use of interactive email
coaching, workplace weigh-ins on private kiosks, and cash rewards for
maintaining long term health improvements. For more information, visit
www.incentahealth.com.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1567052

Nelnet Media Contact:
Ben Kiser
(402) 458-3024

incentaHEALTH Media Contact:
Kevin Mayberry
Lages & Associates
(949) 453-8080
kevin@lages.com

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