Apple to stay ahead in tablet boom: Gartner

HELSINKI/SEOUL Mon Apr 11, 2011 11:21am EDT

A girl views a new iPad tablet computer at an Apple store during its UK launch in central London, May 28, 2010. REUTERS/Luke MacGregor

A girl views a new iPad tablet computer at an Apple store during its UK launch in central London, May 28, 2010.

Credit: Reuters/Luke MacGregor

HELSINKI/SEOUL (Reuters) - Apple's iPad will continue to dominate the surging media tablet market for years, with Google playing catch-up, research firm Gartner said on Monday.

Gartner said it expects 70 million media tablets to be sold this year and 108 million in 2012, compared with just 17.6 million in 2010.

Apple's share of the market will gradually decline to 47 percent in 2015 from 69 percent this year, while Google's share will rise to 39 percent from 20 percent now.

Google's Android has stormed the smartphone market, where it will become the No 1 platform this year, and it has emerged as the only viable solution for tablet-makers who do not own their own operating system.

Research In Motion's QNX platform, used in its soon-to-be-launched PlayBook tablet, will take the No.3 position on the market this year, with a 5.6 percent share. Gartner sees that rising to 10 percent in 2015.

"It will take time and significant effort for RIM to attract developers and deliver a compelling ecosystem of applications and services around QNX to position it as a viable alternative to Apple or Android," Gartner analyst Carolina Milanesi said.

"It will be mainly organizations that will be interested in RIM's tablets because they either already have RIM's infrastructure deployed or have stringent security requirements," she said in a statement.


Apple is estimated to have sold about 1 million iPad 2's in the first weekend of its U.S. launch early last month. By comparison, its closest rival in hardware, Samsung Electronics

may have sold a similar number of Galaxy Tabs in the past three months and sales growth is expected to remain weak.

Slow sales of Tab, coupled with aggressive pricing plans of iPad2, is pressuring profit growth at Samsung.

Samsung, the most aggressive contender to Apple with three different sizes of tablets, is still playing catch-up and analysts expect the firm, which uses Google's Android in its tablets, to increase marketing expenses to boost sales.

"Their biggest challenge is user interface, how they are going to make their devices any different from those of Motorola

or HTC," said Milanesi.

Samsung is widely known as one of the fastest followers in the fickle electronics industry. To better compete with Apple, Samsung redesigned its new 10.1-inch tablet, first introduced in February, in just weeks to make it the thinnest in the category after Apple set the trend with the slimmer iPad 2.

Samsung's follow-up models will be on the market in June at the earliest, three months after iPad 2's rollout.

"Expectations for tablets have driven Samsung shares since November, but it has so far failed to live up to that expectation. Whether Samsung's share can rise again will largely depend on how strongly its follow-up tablet models do in the market," said Lee Seung-woo, an analyst at Shinyoung Securities.

(Editing by Jon Loades-Carter and Erica Billingham)

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Comments (4)
djlowballer wrote:
Google doesn’t play catchup to anybody. It doesn’t sell any tablets on it’s own and Android is distributed free of charge. Apple v Google is just spin reporting

Apr 11, 2011 7:09am EDT  --  Report as abuse
skparekh wrote:
hmm.. interesting. The tween kid I was talking to the other day on the subway said the same thing. The kid is clearly a genius. He knew before the research was made public.

Apr 11, 2011 8:53am EDT  --  Report as abuse
sirberra wrote:
I’m an Apple shareholder and as much as I wish that Apple’s iPad will hold major market share for a few years, I would figure it would be very difficult to do so. There are an awful lot of iHaters and cheapskates that are looking for the cheapest devices they can buy even if the quality is poor. Not every consumer requires the best product. Second best or third best is OK as long as the initial cost is low and they can do what they need to do with it. Those individuals should be more concerned with good customer service, though. If something goes wrong, I’d hope they can get quick repairs instead of having to junk the device.

Honeycomb has yet to prove itself a favorite for tablet users since it is relatively new. By the end of this year, Google will likely work out whatever problems it has and have something decent ready for consumers. We’ll then see how low Android tablet vendors can undercut the iPad and pull in more consumers to that tablet platform. Hopefully, Apple will hold control of the tablet market for the rest of 2011 but 2012 will be a new battle. Predicting too far in advance is useless in such a young tablet market.

Apr 11, 2011 10:04am EDT  --  Report as abuse
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