Amazon to sell cheaper Kindle with built-in ads

NEW YORK Tue Apr 12, 2011 10:17am EDT

Kindles with Special Offers are seen in a handout photo from Amazon.com. REUTERS/Amazon.com

Kindles with Special Offers are seen in a handout photo from Amazon.com.

Credit: Reuters/Amazon.com

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NEW YORK (Reuters) - Amazon.com Inc is now offering a version of its Kindle device for $25 less, but that electronic book reader will include advertising, the company said on Monday.

The new Kindle will cost $114 instead of the usual $139, and will come with special offers and sponsored screensavers.

The first series of specially-designed screensavers will be from brands including General Motors Co's Buick, Procter & Gamble's Olay, and Visa Inc, Amazon said. Special offers will include $10 for a $20 Amazon.com gift card.

The new Kindle is now available for pre-order to customers in the United States and will ship on May 3, the company said.

(Reporting by Martinne Geller; Editing by David Gregorio)

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