Luxury spending by rich to rise

NEW YORK Fri Apr 15, 2011 1:21pm EDT

1 of 2. A model displays an emerald-cut white diamond, set as a ring, during an auction preview at Sotheby's in Geneva May 5, 2010.

Credit: Reuters/Valentin Flauraud

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NEW YORK (Reuters) - Rich Americans are expected to spend an extra $26.6 billion on luxury goods this year but they will do so with an eye toward value as the country recovers from recession, a poll released on Friday found.

Spending on luxuries, excluding cars and travel, is set to rise 8 percent to $359 billion compared to 2010, according to the sixth annual American Express Publishing and Harrison Group survey.

While the number of affluent families planning to spend more has almost doubled in the past three years, they are emerging from the recession seeking value, quality and service for their money, said Jim Taylor, vice chairman of Harrison Group.

"There will be more money spent, but it doesn't mean it won't be spent without the prudent skills learned as the result of a very difficult recession," Taylor said.

"This is a survivor's economy with people who have succeeded in surviving the recession demanding a new form of respect," he told a news conference.

The Survey of Affluence and Wealth in America polled 1,458 families with a discretionary income of more than $100,000 -- representing the wealthiest 10 percent in the United States who account for about 50 percent of all consumer spending.

It found that 15 percent of these families plan to spend more in 2011, up a quarter from 2010 and almost double from 2008. The number of families cutting spending was nearly halved from last year to 9 percent and down two-thirds from 2008.


Rich families save an average of a quarter of their incomes annually, the poll found, and 34 percent said they were looking forward to spending more money this year.

Taylor said that while 70 percent of affluent Americans still believe the country was in recession, they were less anxious. Concern over job loss has fallen 50 percent from 2010 and worries about the potential failure of their companies are down to 11 percent from 28 percent.

Almost three-quarters said they had become more resourceful because of the recession

"In the end, the increase in spending we foresee is not a return to the wanderlust of the past, but rather, an expression of sensible, resourceful, self-confident consumers expanding their portfolio of needs," he said.

"The nearly $4 trillion in their money market funds gives these consumers the power to purchase with cash. Their value equation reflects the price of recession: mature judgment," Taylor said.

A 2010 stock market rally, which pushed up the Dow Jones Industrial Average 11 percent, has also helped sway consumers.

Consumer spending, which accounts for 70 percent of U.S. economic activity, grew at a brisk 4 percent pace in the final three months of last year.

But U.S. retail sales posted their smallest gain in nine months in March, as auto sales plunged and consumers felt the sting of higher gas prices.

The online wealth survey was conducted from January 31 to February 14 and had a margin of error of plus or minus 3 percentage points.

(Editing by Xavier Briand)

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Comments (7)
turbovega wrote:
Yes, this is why we need to give these wealthy “job creators” more tax breaks, so they can buy more luxury goods. God knows the rest of us don’t have that kind of money. Somebody has to keep the diamond merchants and makers of luxury automobiles and other luxury goods in business.

Apr 15, 2011 8:50am EDT  --  Report as abuse
I’ve been eyeing up a Space Shuttle. I think it’s time. The wife needs that comfort zone.

Apr 15, 2011 8:56am EDT  --  Report as abuse
Bill-A wrote:
I hardly think that any one making 100K is affluent, better off maybe but not affulent. My wife and I make close to that and we still struggle. we own cars that are 18 plus years old. Granted we really only started coming close to that in the past year or two.

You really only start to become truly money comfortable when your nearing the 500k mark once you’re over a million then you’re that’s when you get into the affluent catagory.

These are the people that caused our housing problem to begin with oh I need to have a 2 million dollar home and I make 300k a year I’ll be fine…

Apr 15, 2011 9:07am EDT  --  Report as abuse
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