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Amazon to allow library lending of Kindle books

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The latest version of the Amazon Kindle e-book reader is shown in this undated publicity photo released to Reuters July 28, 2010. REUTERS/Amazon.com/Handout

The latest version of the Amazon Kindle e-book reader is shown in this undated publicity photo released to Reuters July 28, 2010.

Credit: Reuters/Amazon.com/Handout

NEW YORK | Wed Apr 20, 2011 10:01am EDT

NEW YORK (Reuters) - Amazon.com Inc will start allowing users of the Kindle to borrow e-books from many U.S. public libraries later this year in its latest move to speed the adoption of its electronic reading device.

Amazon, the world's largest online retailer by sales, said that Kindle owners will be able to borrow e-books from 11,000 libraries and make electronic annotations in the books but did not give the exact timing of the service's launch.

Amazon introduced the market-leading Kindle in 2007 and has priced most of the e-books it sells for less than $9.99 to speed up adoption and ward off competition from devices such as Barnes & Noble Inc's Nook and Apple Inc's iPad.

Barnes & Noble introduced library lending at the same time it launched Nook in October 2009.

Amazon shares rose 2.2 percent in morning trading.

(Reporting by Phil Wahba, editing by Gerald E. McCormick)
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Comments (2)
madampolo wrote:
I have a Motorola Xoom that it ten times better than any Kindle. It reads books great. I recommend that instead of a Kindle that does nothing but read books. The Xoom is like an iPad, but better.

Apr 20, 2011 1:32pm EDT  --  Report as abuse
djlowballer wrote:
I have a Xoom, Ipad, And Kindle. Xoom is my preferred device now, but don’t discount a dedicated e-reader. 2 week battery life, no eye strain, small form factor, and unlimited free global 3G make the kindle worth it.

Apr 20, 2011 2:38pm EDT  --  Report as abuse
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