Zurvita Nutritional Formula 'Zeal' Utilizes Finest Natural Ingredients From Around the World

Thu Apr 21, 2011 8:00am EDT

* Reuters is not responsible for the content in this press release.

Zurvita Holdings, Inc. (OTCBB: ZRVT) ("Zurvita" or the "Company"), a
dynamic direct-to-consumer network marketing company offering turn-key
solutions for high-quality consumer and business products and services,
today provided an overview of its new product 'Zeal,' a proprietary
wellness formula recently introduced under Zurvita's new Health &
Wellness Division.

    Zeal is a nutritional drink developed by Zurvita as part of an integrated
approach to meet growing interests, needs, and demands in the health and
wellness sector. Zeal works by enriching, restoring and protecting
consumers with over 100 nutrients found naturally in foods and grains.*
To design Zeal, Zurvita engaged formulators and medical advisors to
compound whole foods and extracts gathered from around the globe for a
unique, one-of-a-kind wellness formula. Features include:

--  Natural rice bran from Brazil
--  Aloe Vera from the Americas
--  Acai from the Amazon
--  Turmeric from India
--  Moringa Oleifera
--  Goji Berry from the Himalayas
--  Noni from the South Pacific


"With Zeal, we can enrich and restore our bodies with nutrients and
antioxidants, including Vitamins C and E, that promote good health," said
Zurvita Co-Chief Executive Officer Mark Jarvis. "Zurvita partnered with a
national formulator and medical advisors to combine the finest natural
ingredients in a convenient drink to help you take charge of your health.
Wellness is rapidly approaching a $1 trillion dollar industry, but people
still aren't getting the nutrition and enrichment that their bodies need.
With health care migrating towards 'preventative,' rather than
'reactive,' care, driven by escalating costs and changing regulations,
Zeal's health promoting capabilities fit well with market trends. Zeal,
when combined with Zurvita Health Plus which offers significant savings
on doctor's visits, dental, vision, and prescriptions, creates a new dual
approach to wellness from which everyone can benefit."

    Zurvita Co-Chief Executive Officer, Jay Shafer, stated, "Zeal and Zurvita
Health Plus, offer a truly unique opportunity for our independent
consultants to build financial independence through Zurvita's Health &
Wellness Division. In this way, Zurvita has positioned itself at the
forefront of the trillion dollar health care industry and has given
entrepreneurs the chance to both help others and to build significant
income with products and services that meet a huge and growing need." 

    About Zurvita Holdings, Inc.

    Zurvita is a dynamic direct-to-consumer marketing company offering
high-quality products and services targeting individuals, families and
small businesses. The company's highly differentiated services feature
best in class consumer products and small business solutions through a
growing network of independent sales consultants. Zurvita has rapid
growth potential due to its experienced sales management team and its
unique business-to-business strategy offering turnkey solutions for
commercial and residential energy, advertising, telecommunications and
financial services. For more information, please visit

    Follow Zurvita on Twitter at: http://twitter.com/Zurvita and on Zurvita's
Facebook Fan Page at: www.facebook.com/Zurvita. 

    *These claims have not been evaluated by the U.S. Food and Drug

    Safe Harbor Statement

    Matters discussed in this press release contain forward-looking
statements within the meaning of the Private Securities Litigation Reform
Act of 1995. When used in this press release, the words "anticipate,"
"believe," "estimate," "may," "intend," "expect" and similar expressions
identify such forward-looking statements. Actual results, performance or
achievements could differ materially from those contemplated, expressed
or implied by the forward-looking statements contained herein. These
forward-looking statements are based largely on the expectations of the
Company and are subject to a number of risks and uncertainties. These
include, but are not limited to, risks and uncertainties associated with:
the impact of economic, competitive and other factors affecting the
Company and its operations, markets, product, and distributor
performance, the impact on the national and local economies resulting
from terrorist actions, and U.S. actions subsequently; and other factors
detailed in reports filed by the Company.


Company Contact: 
Zurvita Holdings, Inc. 
Jason Post
Chief Financial Officer
Phone: 407.805.8900
Investor Relations Contact:
Hampton Growth Resources, LLC
Andrew W. Haag
Managing Partner
Phone: 877.368.3566

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