Nintendo CEO: alliances with other firms may be needed

TOKYO Mon Apr 25, 2011 11:22pm EDT

An employee (C) walks at a floor of a Yamada Denki electronics retail store selling Nintendo products, in Tokyo January 28, 2010. REUTERS/Toru Hanai

An employee (C) walks at a floor of a Yamada Denki electronics retail store selling Nintendo products, in Tokyo January 28, 2010.

Credit: Reuters/Toru Hanai

Related Topics

TOKYO (Reuters) - Nintendo said on Tuesday that alliances with other companies may be necessary, a day after the game maker reported its second straight fall in annual profit and said it would launch a successor to its aging Wii console.

"I now regret that we didn't tie up with someone outside the company to market the Wii. If we had done that, the fate of the Wii might have been different," Chief Executive Satoru Iwata said at a conference for investors and analysts.

"Now I am aware that we should not rely too much on ourselves. You will see what I mean by this when we market the 3DS and the Wii in the future."

(Reporting by Junko Fujita; Editing by Michael Watson)

FILED UNDER:
We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/
Comments (1)
Chibiabos wrote:
Different how? Didn’t Wii have a stellar launch and for several years outsold the 360 and the PS3 almost combined? Maybe its glory has faded a bit, but overall I think its still had a great run.

Apr 26, 2011 1:42pm EDT  --  Report as abuse
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.

Retirement Road Map