"The Voice" opens big for NBC

Wed Apr 27, 2011 7:14pm EDT

Coaches Cee Lo Green (L) and Blake Shelton attend the NBC panel for the television show ''The Voice'' during the Television Critics Association summer press tour in Pasadena, California April 15, 2011. REUTERS/Mario Anzuoni

Coaches Cee Lo Green (L) and Blake Shelton attend the NBC panel for the television show ''The Voice'' during the Television Critics Association summer press tour in Pasadena, California April 15, 2011.

Credit: Reuters/Mario Anzuoni

LOS ANGELES (Hollywood Reporter) - After months of sagging ratings, NBC has something to sing about with "The Voice."

The network's new "American Idol" rival -- featuring Christina Aguilera, Cee Lo Green, Blake Shelton and Adam Levine as musician coaches -- clobbered Fox's supersized "Glee" for a rare evening of dominance.

"The Voice" drew a 5.1 rating in the coveted adults 18-49 demographic, while a 90-minute, Lady Gaga-inspired "Glee" had to make do with a 3.4. Overall, "Voice" averaged 11.8 million viewers during its heavily promoted two-hour premiere, which is about half of what "Idol" pulls in for Fox.

Not surprisingly, "The Voice" skewed heavily female, especially among those aged 25 to 54. The only program to draw an even bigger swath of that middle-aged demo was ABC's older-skewing "Dancing With the Stars."

Among adults 18-49, "The Voice" improved NBC's season average in the time period by 89 percent and it also ranks as the top-rated series premiere on a major network since CBS' "Undercover Boss" debut following the 2010 Super Bowl. It also boosted the fourth-placed network to a rare ratings win for the night, although ABC pulled in more viewers because of "Dancing with the Stars."

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Comments (4)
RrrrLlllBbbb wrote:
Just don’t have Christina Aguilera sing the National Anthem!

Apr 27, 2011 7:49pm EDT  --  Report as abuse
jac6que3p wrote:
This show was fantastic and I am not in your age range at 64 yrs old! Wow, I loved every minute of it! The four “Coaches” are not only outstandung entertainers and singers but are hilariously funny and their interaction with each other is a treat to watch not to mention the talent seen on this show. Love the format as it is certainly interesting how they pick and choose not from the looks of the singers but from their voices only. What a concept! I am now a die hard fan of this program. At least these entertainers are actual mentors not some blowhard who loves to sit and tear you and your dreams apart and they can’t sing a lick themselves! This should be a hit!

Apr 28, 2011 10:38am EDT  --  Report as abuse
jac6que3p wrote:
Great show! Love the concept. Great interaction between coaches. Of course one could look at Blake and drool all night long. This should be a hit.

Apr 28, 2011 10:43am EDT  --  Report as abuse
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