Internet Brands Acquires Nolo, the Definitive Online Source for Consumer Legal Information

Mon May 2, 2011 10:51am EDT

* Reuters is not responsible for the content in this press release.

Internet Brands today announced the acquisition of Nolo, Inc., a market
leader in consumer-friendly legal information and marketing services.

    Nolo was established in 1971 as the first publisher of do-it-yourself
legal books for consumers. It offers consumers plain-English legal
information through thousands of high-quality original books, articles,
blogs, podcasts, videos, and much more. The company also operates (, a top-ranked legal portal that includes a
fast-growing online lawyer directory that serves as a local advertising
medium for legal professionals across the United States.

    "Consumer demand for quality, easy-to-understand legal information
continues to grow very rapidly online," said Bob Brisco, CEO of Internet
Brands. "Nolo is the gold standard for original legal content, and has
expertly navigated the shift to the Internet and digital formats." 

    Nolo's operations will be combined with those of ExpertHub
(, Internet Brands' existing legal-focused division, to
create a dominant player in the online legal category. The combined
operation will attract millions of monthly visitors to domains including,, and many more. Lawyers
will benefit from this expanded audience and from additional client
development options across all Internet Brands legal websites.

    "This combination creates a centrally operated, all-encompassing
collection of premium online legal resources that we're extremely proud
of," said Steve Lombardi, general manager of ExpertHub. "It's a win-win:
for consumers hungry for legal information and for legal professionals,
especially solo and small firms, looking to build their practice. We
can't wait to get started."

    While the majority of Nolo's growth is online, Nolo will continue its
established print operations post-acquisition.

    "Nolo has always advocated for a more accessible and affordable legal
system while giving consumers the plain-English information they needed
to tackle everyday legal tasks," said Jake Warner, executive chairman and
co-founder of Nolo. "We're confident that Internet Brands' proven
expertise in e-commerce, consumer-focused products, and online SMB
marketing services will maximize Nolo's online presence."

    "After four decades of success, we are excited to see Nolo continue to
thrive in the hands of the Internet Brands team," added Warner.

    About Internet Brands

    Headquartered in El Segundo, Calif., Internet Brands
( is a new media company that operates online
media, community, and e-commerce websites in vertical markets. The
company also develops and licenses Internet software and social media
applications. In its Consumer Internet Division, Internet Brands owns and
operates more than 200 principal websites in seven categories. The
company currently attracts, on average, more than 79 million unique
visitors per month viewing 715 million pages, with 97% of the network's
audience originating from organic, non-paid sources.


Joe Ewaskiw
Internet Brands

Copyright 2011, Market Wire, All rights reserved.