Detroit automakers post solid April sales gains

DETROIT Tue May 3, 2011 6:46pm EDT

A GM sign is seen outside the Medved General Motors car dealership in Arvada, Colorado August 12, 2010. REUTERS/Rick Wilking

A GM sign is seen outside the Medved General Motors car dealership in Arvada, Colorado August 12, 2010.

Credit: Reuters/Rick Wilking

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DETROIT (Reuters) - GM, Ford and Chrysler showed much faster sales growth rates in April than Toyota and most other Japanese brands, in a sign that supply disruptions as a result of Japan's March 11 earthquake are hitting Japanese manufacturers hardest.

Detroit automakers were also helped by the spike in gasoline prices to near $4 a gallon which fed consumer hunger for more fuel-efficient cars.

"An American resurgence seems to be occurring," said Edmunds.com senior analyst Michelle Krebs.

GM sales were driven by its fuel-efficient Chevrolet compact cars and compact crossovers: the Cruze, Equinox and Terrain.

In March, for only the second time since 1998, Ford Motor Co outsold the larger General Motors Co. But in April GM sold 18 percent more vehicles than Ford. Ford came in No. 2 after it showed a U.S. 16 percent sales gain compared with GM's 26 percent rise.

For the overall industry, April U.S. sales were up 18 percent compared with a year earlier, according to consultant Autodata.

April sales were 13.17 million units on the seasonally adjusted annualized rate followed by the auto industry, up from 11.26 million units last April.

It was the third straight month that U.S. auto sales topped 13 million on an annualized basis -- which had not happened since mid-2008. Still, that is well off annual sales of nearly 17 million in the decade before the downturn of 2008 and 2009.

Sales fell to 10.4 million vehicles in 2009.

Gary Bradshaw, portfolio manager with Hodges Capital Management in Dallas, said that a general U.S. economic recovery will allow consumers to continue buying cars at a rate that will also mean a gradual recovery in the auto industry.

"As long as fuel prices don't go dramatically higher, car sales are going to continue at a pretty decent clip through the remainder of the year," Bradshaw said.

As for the success of GM and to a lesser degree Ford in April, Bradshaw said, "Folks may be buying smaller cars, but they're loading them up with options" that make them more lucrative for automakers.

Another beneficiary of the desire for cars that can go far on a gallon of gas was Hyundai Motor Co, which posted a 40 percent sales gain for its best showing ever for April. The cars it sold in April carried an average fuel efficiency of 36.2 miles per gallon, the company said.

Toyota Motor Corp, No. 3 in the U.S. market behind GM and Ford, felt the impact of the Japanese earthquake and production shutdowns as its sales rose only 1.3 percent.

Japan's Honda Motor Co also showed weaker gains than its American counterparts with a 9.8 percent rise in sales.

Jesse Toprak, analyst with Truecar.com, said the Japanese automakers face even more difficulties in coming months.

"This is only the beginning," Toprak said. "The impact of the shortages will be more dramatic in the coming months for Toyota sales. Starting in June, it's probably not unreasonable to see double-digit percentage declines from Toyota."

In another sign of strength of the Detroit manufacturers, Chrysler Group LLC, managed by Italy's Fiat SpA, increased April sales 22 percent, its 13th straight month of year-on-year U.S. sales growth.

Retail sales, which do not include the bulk fleet totals, were up 25 percent for GM, 10 percent for Ford, and 37 percent for Chrysler.

GM's market share through four months this year is 19.6 percent, up from 18.7 percent last year while Ford's market share has fallen to 16.2 percent from 16.7 percent. Toyota's share is 14.1 percent, from 15.4 percent a year ago.

GM shares ended 2.5 percent higher at $32.99, a cent below their IPO price from last November. Ford shares dipped 0.5 percent to close at $15.38 on Tuesday.

Sales in Canada reported on Tuesday also showed gains linked to sales of fuel-efficient vehicles.

CRUZE CRUISES

The Cruze, the compact car that GM introduced last year, is now the second-biggest selling vehicle in the automaker's lineup, behind only its Silverado pickup truck. Cruze sales so far this year are about triple the sales of the car it replaced, the compact Cobalt.

"Recently, rising fuel prices have led many to rethink their vehicle choice," said Don Johnson, GM's U.S. sales chief.

Ford sales analyst George Pipas said this week that Ford is also showing a major shift in consumer taste toward smaller and more fuel-efficient cars as gasoline prices rise.

Analysts said American consumers are shifting to both smaller cars and opting for more fuel-efficient and smaller engines -- sometimes with expensive options like turbocharging -- when they choose to buy larger vehicles in the face of rising fuel prices.

Pipas said the "surprise of the year" to him is that about half of the sales of Ford's best-selling model, the F-150 pickup truck, include V6 engines. At the beginning of the year, Ford only sold V8 engines in its F-150 trucks.

And at GM, April sales of vehicles with 4-cylinder engines made up 39 percent of its total, up from 27 percent a year ago.

GM's Johnson said that the automaker's first-quarter sales showed that 35 percent of retail sales were for vehicles that get at least 30 miles per gallon, compared with 19 percent two years ago.

U.S. retail gasoline prices rose 8 cents in the past week to $3.96 per gallon and are now $1.07 higher than a year ago, according to government figures released on Monday.

Al Castignetti, Nissan U.S. brand general manager for Nissan Motor Co, thinks that this year's gas price rise has been less jarring to consumers than in 2008 when average pump prices first went above $4 per gallon.

Nissan's sales rose 12.2 percent in April.

JAPAN QUAKE IMPACT

A clear sign of the impact on auto sales for the Japanese automakers in the U.S. market is the decline in sales of luxury brands, which are made almost exclusively in Japan.

In April, sales fell 18 percent for Toyota's luxury brand, 4 percent for Honda's Acura, and 6 percent at Nissan's Infiniti percent.

In Japan, new-vehicle sales in April halved, sinking to the lowest monthly tally on record, as Japanese automakers felt the full brunt of the March earthquake.

Also on Monday, French car sales fell 1.2 percent, reflecting the end of a scrappage scheme. In Italy, they fell to the lowest level in 15 years.

The Japanese automakers are not expected to return to normal production levels in Japan until the end of the year.

Toyota and Honda models have dominated the compact car segment of the U.S. auto industry since the 1980s.

As the number of available fuel-efficient cars from Japan declines, U.S. brands from GM and Ford are seen as the most likely to gain, analysts said. Chrysler is still developing its small-car lineup.

The strong showing of American automakers in their home market and the chance that they can make short-term gains on their Japanese rivals comes as they face United Auto Worker union talks later this summer. The UAW has said that it will push for a share of the automakers' gains.

Toyota dealers are expected to experience thin inventories in May and June in particular, according to U.S. publicly traded auto dealers groups including AutoNation Inc and Group 1 Automotive .

(Additional reporting by Deepa Seetharaman, editing by Matthew Lewis)

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Comments (3)
DrJJJJ wrote:
Keep it up, glad to see you’re operating in the black! Play it conservative and operate below your means if you’re smart (another downturn comming), continue to loose the losers (in the product line) and treat your employees decent! Also, the Koreans seem to have the edge on value and an unusual passion for innovation-no shame in knocking off their best practices and better ideas!

May 03, 2011 1:09pm EDT  --  Report as abuse
kirko wrote:
So your saying small compact cars are selling. That may be good on one hand ,but on the other how are they going to make the car payments and pay for the Insurance ?

May 03, 2011 1:52pm EDT  --  Report as abuse
Eideard wrote:
Overdue.

May 04, 2011 9:55am EDT  --  Report as abuse
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