Bourbon Orleans Hotel`s Bourbon "O" Bar Launches New Cocktail on Bourbon Street

Bourbon Orleans Hotel’s Bourbon “O” Bar Launches New Cocktail on Bourbon Street

Tasting Event Scheduled for May 13^th to Introduce the “Voodoo Mojo”

Taking a page from the long and storied history of cocktails in the city where that term was coined, the Bourbon “O” Bar at the Bourbon Orleans Hotel, located in the heart of the French Quarter, has announced the creation of a new drink called the “Voodoo Mojo” featuring Sailor Jerry Spiced Navy Rum.

Cocktails and drinks have been synonymous with Bourbon Street and the “Big Easy” since the early 1800s. Many famous drinks such as the “Hurricane” and the “Sazerac” have been born in the steamy summer months when a cool libation is a virtual necessity.

With the assistance of an iconographic brand of rum, Sailor Jerry Spiced Navy Rum, the bartenders of the Bourbon “O” Bar have concocted a delightful and powerful mix that aims to place the bar on the map of Bourbon Street clubs offering incredible drinks. The cocktail is served in a special souvenir flagon, boasts a full 20 ounces and sells for only $9.00 including the lavender colored signature container (view photo: http://www.bourbonorleans.com/news/voodoo-mojo-cocktail).

To introduce the drink on Bourbon Street and to the New Orleans community the Bourbon Orleans Hotel and Bourbon “O” Bar, in partnership with Sailor Jerry Spiced Navy Rum, have organized a launch party on Friday May 13, 2011. From 5:00 p.m. until 6:00 p.m., the “Voodoo Mojo” will be offered free to guests wanting a taste of New Orleans’ newest cocktail.*

Celebrity guests in attendance will include Sailor Jerry and his crew, members of the New Orleans Voodoo “Voodoo Dolls” football cheerleading team, and at least one of New Orleans famous Voodoo Queens. A special opportunity to have a picture taken with Sailor Jerry and or his “sailorettes” will be available to the first 50 guests. Music and light food will complement the event, with Caribbean favorites in honor of the new drink. The launch party is open to the public.

*Open to guests of legal age. Limit one per guest. The Bourbon Orleans Hotel and Bourbon “O” Bar reserve the right to deny complimentary service to any guest based on the sole discretion of the Bourbon Orleans Hotel and Bourbon “O” Bar. Enjoy responsibly.

About the Bourbon Orleans Hotel

Nestled in the heart of the French Quarter, the Bourbon Orleans Hotel features a rich history and opulent French styling. Its central French Quarter location, just steps away from the famed St. Louis Cathedral, means you're never far from the best the city has to offer - from upscale shopping on Royal Street, to the local artists and performers of Jackson Square, to all of the restaurants, galleries and nightlife in between. The Bourbon Orleans Hotel, part of the New Orleans Hotel Collection, is locally owned and committed to preserving the history and character of the hotel for generations. For more information, visit the www.bourbonorleanshotel.com.

About the New Orleans Hotel Collection

The New Orleans Hotel Collection is a group of seven fine hotels in the New Orleans metropolitan region owned by local investors. Comprised of the Bourbon Orleans, Dauphine Orleans, St. Louis Hotel, Wyndham Riverfront, Audubon Cottages, Crowne Plaza New Orleans Airport and the new Hotel Le Marais, these are boutique and small upscale meeting hotels in prime locations throughout the city. For more information, visit www.neworleanshotelcollection.com.

Bourbon Orleans Hotel
Mark Wilson, General Manager, 504-523-2222
mark.wilson@ihrco.com