Japan bra carries messages of encouragement after disaster

TOKYO Wed May 11, 2011 11:23am EDT

1 of 2. A model clad in lingerie maker Triumph International's ''Support Japan Bra'', featuring handwritten messages from around the world, poses during an unveiling in Tokyo May 11, 2011.

Credit: Reuters/Yuriko Nakao

Related Topics

TOKYO (Reuters) - A Japanese lingerie maker Wednesday unveiled a bra that carries messages of encouragement from overseas as the country struggles to recover from a devastating quake and tsunami that struck exactly two months ago.

The white, bustier-style garment and matching skirt by Triumph are covered with messages from 36 different countries received in the aftermath of the disaster, each accompanied by a tiny flag of the nation that sent it.

Messages ranged from simple good wishes, such as "Japan, with you 100%" from France, to expressions of admiration for Japan's strength and dignity. Others were poignant.

"Those who have already left us let us know life is so fragile, and those who are alive let us know life is so strong," said one from China.

The company, known for its concept designs, said it came up with the bra after receiving messages of support from branch companies around the world, along with relief supplies. The bra is not for sale.

"I read each message myself, and I realized that everyone around the world is sending their support," said 20-year-old Hikaru Kawai, who modeled the outfit. "So I decided that I needed to do my best as well."

Nearly 26,000 people were killed or are unaccounted for after the disaster, which triggered the world's biggest nuclear crisis since Chernobyl in 1986 -- and which a few messages couldn't resist alluding to.

"Our thoughts are with you! Future without nuclear power, for our children!" read a message from Greece.

Previous efforts from the company have included a solar-powered bra and a "Welcome to Japan" bra, which featured greetings in three different languages.

(Reporting by Chris Meyers; Writing by Elaine Lies; Editing by Alex Richardson)

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/
Comments (3)
RMRCal wrote:
looks like they’re dressed in newspapers

May 11, 2011 12:17pm EDT  --  Report as abuse
Fatesrider wrote:
Exactly what kind of message about the girl wearing this stuff is being sent? Messages of encouragement after a disaster… Wow. Talk about an awful love life.

May 11, 2011 7:12pm EDT  --  Report as abuse
5tudentT wrote:
I’m always impressed by the entrepreneurial spirit. Parasitic profiting from anything another might do, and anything, good or evil, that might befall someone else.

I’m almost as impressed by the customer base that will buy anything these entrepreneurs dream up.

May 13, 2011 11:42am EDT  --  Report as abuse
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.