ReachLocal Receives Innovation Award from British Government

ReachLocal Receives Innovation Award from British Government

United Kingdom Trade & Investment Agency Names ReachLocal Winner of the Service Provision Category of the UKTI Business Innovation Awards

ReachLocal, Inc. (NASDAQ:RLOC), a leader in local online marketing solutions for small- and medium-sized businesses (SMBs), and UK Trade & Investment announced jointly today that ReachLocal received the UKTI Business Innovation Award for Service Provision. The award, given in association with the fifth annual BritWeek, recognizes ReachLocal for its excellence in service for bringing online advertising solutions to small- and medium-sized businesses in the UK.

“We’re proud to present ReachLocal with our Business Innovation Award for the important work the company has achieved by helping UK’s local businesses understand and adapt to the new digital marketing landscape,” said Fiona Francois, West Coast Director of UK Trade and Investment. “ReachLocal is representative of the many diverse California companies operating in the UK with outstanding innovation in design, technology and service provision.”

Founded in California in 2004 with operations in the U.S., Canada, Australia and Germany, ReachLocal launched in the UK in 2008 and currently has offices in London, Manchester and Birmingham. The company currently manages over 24,000 local online advertising campaigns with its direct, feet-on-the-street sales force of Internet Marketing Consultants (IMCs) offering products and services that include ReachSearch™ for search engine marketing through Google, Yahoo and Bing; ReachDisplay™ for online display advertising; and ReachCast for Web presence and online reputation.

"It is a great honor to be recognized by UKTI, a government organization that is instrumental in helping ensure the success of international companies doing business in the UK, such as ReachLocal,” said John Mazur, managing director of ReachLocal Europe. “Local UK businesses are confronted with the same dilemma other businesses have around the world by trying to reach their customers through the fragmented Internet. We solved that problem by bringing together proprietary technology and personal service to help businesses successfully transition their offline marketing to online.”

For more information about ReachLocal Europe visit http://www.reachlocal.co.uk.

About ReachLocal

ReachLocal, Inc.'s (NASDAQ: RLOC) mission is to help small- and medium-sized businesses (SMBs) acquire, maintain and retain customers via the Internet. ReachLocal offers a comprehensive suite of online marketing solutions, including search engine marketing (ReachSearch™), Web presence (ReachCast™), display advertising (ReachDisplay™) and remarketing, online marketing analytics (TotalTrack®), and our out-of-the-box assisted chat service (TotalLiveChat™), each targeted to the SMB market. ReachLocal delivers this suite of services to SMBs through a combination of its proprietary technology platform and its direct, "feet-on-the-street" sales force of Internet Marketing Consultants and select third party agencies and resellers. Bizzy™, a personalized local business recommendation engine, and DealOn™, a deal commerce company, are wholly owned subsidiaries of ReachLocal. ReachLocal is headquartered in Woodland Hills, CA, with offices throughout North America and in Australia, the United Kingdom and Germany.

About UK Trade & Investment (UKTI)

UK Trade & Investment (UKTI) is the Government Department that helps UK-based companies succeed in the global economy. The department also help overseas companies bring their high quality investment to the UK’s economy – acknowledged as Europe’s best place from which to succeed in global business. UKTI offers expertise and contacts through its extensive network of specialists in the UK, and in British embassies and other diplomatic offices around the world. They provide companies with the tools they require to be competitive on the world stage. For more information on UKTI, visit www.ukti.gov.uk or telephone +44 (0)20 7215 8000. For latest press releases, visit the online newsroom at www.ukti.gov.uk/media.

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For ReachLocal:
Media Contact:
ReachLocal, Inc.
David Glaubke
Director of Corporate Communications
818-936-9908
dglaubke@reachlocal.com
or
Investor Relations:
The Blueshirt Group
Alex Wellins
415-217-5861
alex@blueshirtgroup.com