Cristina Saralegui Joins National Latino Broadcasting to Launch the Cristina Channel

Mon May 16, 2011 8:30am EDT

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Cristina Saralegui Joins National Latino Broadcasting to Launch the Cristina Channel

NEW SPANISH-LANGUAGE CHANNEL ON SIRIUS XM TARGETING US LATINOS WILL HIT THE AIRWAVES IN THE FALL OF 2011

PR Newswire

MIAMI, May 16, 2011 /PRNewswire/ -- National Latino Broadcasting, LLC. (NLB) announced today that it has signed talk show icon Cristina Saralegui to an exclusive contract, and plans to launch the Cristina Channel in the fall as part of their multi-channel deal with Sirius XM Radio. Saralegui's distinguished career and entrepreneurial initiatives have made her a household name among US Hispanics, and her show, "Cristina," still remains the most successful Spanish-language talk show in television history. This new phase in Saralegui's career marks her satellite radio debut.

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In April, NLB was selected by SiriusXM to lease two channels on a long-term basis – of which the Cristina Channel is the first one to be announced – to air on each of the Sirius and XM satellite radio platforms. The media entity will specialize in providing programming that targets the Latino market.

"The Cristina Channel on satellite radio will be a powerful addition to SiriusXM's world-class line-up of iconic talent and channels. NLB is committed to offering compelling programming across its channels, and is proud to welcome Cristina, the most influential name in Spanish media, to its family," said Nelson Albareda, President and CEO of NLB.

The Cristina Channel will offer listeners a wide array of 24/7 programming on a variety of subjects that include news, entertainment, health and beauty, home improvement, family and relationship guidance, travel, political issues and self-empowerment. While the channel will cater to the ever-growing Latino market in general, it will speak directly to multi-generational Latinas across America. Its unique platform of relevant and relatable talk radio will offer SiriusXM listeners inspiration and information daily, fulfilling a niche which has remained untapped in satellite radio up to now.

In addition to infusing her unique style to the overall channel, Saralegui will air a weekly talk show, and specials on pertinent subjects.

"I'm thrilled about this new affiliation with NLB," noted Cristina. "I look forward to creating programming on SiriusXM that will entertain, inform and uplift my people."

In the upcoming weeks, NLB will announce the diverse and lively programming line-up for the Cristina Channel as well as its other channel.

About Cristina Saralegui

Twelve–time Emmy® award winning Cristina is one of the most recognizable and trusted names in the Hispanic community. Time Magazine selected her as one of the "25 Most Influential Hispanics in America" and Home Furnishings News Magazine (HFN) named her one of the "50 Most Influential People in Design and Home Furnishings." For 21 years Cristina was the host and executive producer of "The Cristina Show" one of the highest rated programs on Spanish-language television. In 2004, Cristina created the Casa Cristina® Collection, the first complete collection of home furnishings inspired by her personal style. To date, the Casa Cristina® Collection is comprised of home decor, accent furniture, dinnerware, lighting, bedding, bath and mattresses. For more information please visit cristinaonline.com, facebook.com/cristinasaralegui, twitter.com/CristinaOpina.

About National Latino Broadcasting, LLC.

National Latino Broadcasting, LLC. (NLB) is a media company focused on serving Latino communities across the United States through the development of compelling entertainment content. NLB's multi-platform distribution channels allow the company to deliver entertaining and informative programming while creating innovative marketing solutions for marketers seeking to engage Latino consumers. The company's flagship media properties include two satellite radio channels on Sirius XM Radio. NLB is a wholly-owned subsidiary of Eventus.

For more information on NLB, visit www.NLBlive.com.  

About Eventus

Eventus is an experiential, sports and entertainment marketing company focused on connecting brands with multicultural consumers.

Eventus operates distinct business units focused on delivering innovative event properties, media properties and integrated promotional programs targeting the multicultural markets. The company is headquartered in Miami with offices in major cities across the United States.

For more information on Eventus, please visit www.eventuslive.com.  

About Sirius XM Radio

Sirius XM Radio is America's satellite radio company. SiriusXM broadcasts more than 135 satellite radio channels of commercial-free music, and premier sports, news, talk, entertainment, traffic, weather, and data services to 20.6 million subscribers. SiriusXM offers an array of content from many of the biggest names in entertainment, as well as from professional sports leagues, major colleges, and national news and talk providers.

SiriusXM programming is available on more than 800 devices, including pre-installed and after-market radios in cars, trucks, boats and aircraft, smartphones and mobile devices, and consumer electronics products for homes and offices. SiriusXM programming is also available at siriusxm.com, and on Apple, BlackBerry and Android-powered mobile devices.

SiriusXM has arrangements with every major automaker and its radio products are available for sale at shop.siriusxm.com as well as retail locations nationwide.

This communication contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, but are not limited to, statements about future financial and operating results, our plans, objectives, expectations and intentions with respect to future operations, products and services; and other statements identified by words such as "will likely result," "are expected to," "will continue," "is anticipated," "estimated," "intend," "plan," "projection," "outlook" or words of similar meaning. Such forward-looking statements are based upon the current beliefs and expectations of our management and are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are difficult to predict and generally beyond our control. Actual results may differ materially from the results anticipated in these forward-looking statements.

The following factors, among others, could cause actual results to differ materially from the anticipated results or other expectations expressed in the forward-looking statement: our competitive position versus other forms of audio and video entertainment; our ability to retain subscribers and maintain our average monthly revenue per subscriber; our dependence upon automakers and other third parties; our substantial indebtedness; and the useful life of our satellites, which, in most cases, are not insured. Additional factors that could cause our results to differ materially from those described in the forward-looking statements can be found in our Annual Report on Form 10-K for the year ended December 31, 2010, which is filed with the Securities and Exchange Commission (the "SEC") and available at the SEC's Internet site (http://www.sec.gov). The information set forth herein speaks only as of the date hereof, and we disclaim any intention or obligation to update any forward looking statements as a result of developments occurring after the date of this communication.

SOURCE National Latino Broadcasting, LLC.

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