Best Buy® Goes Gaga Over Free Smartphone Promotion and Lady Gaga's Born This Way CD

Wed May 18, 2011 9:01am EDT

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Best Buy offers free Born This Way CD with purchase of any postpaid mobile phone; plus customers who purchase one of three featured free smartphones also get digital version


MINNEAPOLIS, May 18, 2011 - Best Buy is bringing the year's hottest new music release and free smartphones together to celebrate the May 23 launch of Lady Gaga's Born This Way CD. From May 22-28, customers will get a free copy of Lady Gaga's Born This Way CD with the purchase of any postpaid mobile phone (with 2-year activation).


In addition, customers who opt for one of three featured free smartphones (Samsung Epic 4G on Sprint, HTC Inspire 4G on AT&T or Samsung Fascinate on Verizon Wireless), will receive both a physical and digital version of the album.


"As smartphones become more sophisticated, we're seeing our customers rely on their mobile devices for everything from video and photos to music players," said Scott Anderson, head of merchandising for Best Buy Mobile. "Best Buy has a solid history as an entertainment company and with the great response we've received from our customers around our free smartphone promotions, we felt it was an opportunity to bring these two worlds together, and give our customers two high-demand items - a new smartphone and the new Lady Gaga CD - for free no less."


Best Buy offers an array of services aimed at improving customers' experience, including Walk Out Working, Happy 24, Buy Back and a full array of accessories for customers to protect and personalize their device.


About Best Buy Mobile

Best Buy Mobile was founded in 2006 with a goal of changing the way consumers shop for and purchase mobile phones in America. Today, Best Buy Mobile is in every Best Buy store and also has 197 Best Buy Mobile specialty stores around the country. Best Mobile features one of the largest selections of carriers, handsets and accessories available anywhere. Employees undergo at least 80 hours of intensive training, as well as continuing education on mobile phone technology and trends to help customers get the most of their mobile phones. For more information about Best Buy Mobile, visit or

About Best Buy Co., Inc.

With operations in the United States, Canada, Europe, China and Mexico, Best Buy is a multinational retailer of technology and entertainment products and services with a commitment to growth and innovation. The Best Buy family of brands and partnerships collectively generates more than $50 billion in annual revenue and includes brands such as Best Buy, Audiovisions, Best Buy Mobile, The Carphone Warehouse, Five Star, Future Shop, Geek Squad, Magnolia Audio Video, Napster, Pacific Sales, and The Phone House. Approximately 180,000 employees apply their talents to help bring the benefits of these brands to life for customers through retail locations, multiple call centers and Web sites, in-home solutions, product delivery and activities in our communities. Community partnership is central to the way Best Buy does business. In fiscal 2011, the company donated approximately $25 million to improve the vitality of the communities where its employees and customers live and work. For more information about Best Buy, visit


BEST BUY, the BEST BUY logo, the tag design, WALK OUT WORKING, HAPPY 24 and BUY BACK are trademarks of BBY Solutions, Inc.



Jeff Haydock, Best Buy

(612) 291-6164 or

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