Research and Markets: Philippines Sourcing Report: Christmas Decorations 2011 - Philippines' Christmas Decorations Manufacturers Anticipate More Than 20% Export Growth In 2011

Thu May 19, 2011 6:48am EDT

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Research and Markets: Philippines Sourcing Report: Christmas Decorations 2011 - Philippines' Christmas Decorations Manufacturers Anticipate More Than 20% Export Growth In 2011

Research and Markets( has announced the addition of the "Philippines Sourcing Report: Christmas Decorations 2011" report to their offering.

Philippines Sourcing Report: Christmas Decorations offers buyers quality suppliers of eco-friendly and handcrafted ornaments, supplier market insights, trends and forecasts

Philippine manufacturers of Christmas decorations are confident about their competitiveness, projecting more than 20% export growth in 2011. Suppliers attribute this largely to the economic recovery of major markets, according to the Philippines Sourcing Reports: Christmas Decorations.

The Report offers in-depth profiles of 24 verified export manufacturers, supplier market analysis, price forecasts and 150 top-selling products, ranging from tabletop figurines and wall-mount decorations to Christmas trees and wreaths, plus full descriptions, prices and packaging details.

Featured products are made of one type or a combination of materials, including Manila hemp, capiz, sinamay, raffia, silk, satin, galvanized iron and resin.

The Philippines' handicraft industry enjoys several competitive advantages, among which are craftsmanship and the abundance of a variety of indigenous materials such as Manila hemp, raffia and sinamay, said Khiem Vu, program manager of the Kearny Alliance's Developing Country Export Assistance Program, which aims to assist SME manufacturers to increase their export sales.

The result of using these eco-friendly materials is a highly-diverse range of products that are not readily available elsewhere. Survey results show suppliers' R&D capability, current trends and target markets

Christmas decorations makers in the Philippines offer new releases made of a mix of environment-friendly and recycled materials, Vu said. To illustrate, some Christmas wreaths are made of natural leaves and pine cones, and recycled paper.

Our survey shows that nearly 40 percent of featured suppliers will focus on incorporating new and more environment-friendly materials in upcoming products.

Other high-level results in the Report show:

  • 50 percent of producers will increase export quotes;
  • 86 percent of interviewed suppliers planning to increase quotes will keep them within 10 percent;
  • 50 percent plan to target North America, and;
  • Quotes range from about $0.15 for a simple Christmas tree ornament up to $250 for large and ornate Christmas trees and tabletop decorations.

Total capacity of the interviewed suppliers is 680 million pieces per month, of which exports account for nearly 80 percent. Makers employ more than 3,900 workers.

One of the export manufacturers featured in the Report, Loly Gomez of Philippine Treasures, said: We've been producing ornaments such as tabletop decorations, frames, boxes, stained-glass wall hangings and Christmas trees made of delicate glass, wire, capiz and preserved leaves. Our company will focus on producing more unique products using environment-friendly materials.

The Christmas decorations industry in the Philippines is driven by a strong tradition of creativity, allowing suppliers to produce models that come in unique designs and materials.

Although the sector is small, several factors help in ensuring advantages over competitors from other countries. First of these is easy access to a variety of raw components that are not readily available overseas. Such materials are obtained from numerous plant- and marine-based sources, and recycled products.

Another strength enjoyed by the industry is the country's high level of competence in the English language. Most makers are able to converse effortlessly, reducing the possibility of miscommunication.

This report focuses on the main types of Christmas decorations from the Philippines - wall-mount, tabletop, outdoor and Christmas tree ornaments.

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