Trinity shopping for more European fashion brands

LiFung Trinity (Management) Group Managing Director Sunny Wong talks to reporters during the Reuters Global Luxury and Fashion Summit in Hong Kong May 23, 2011.

HONG KONG (Reuters) - Hong Kong luxury menswear store operator Trinity Ltd (0891.HK), which last year bought Italy's Cerruti, said on Monday that it is looking to acquire more heritage brands in Europe for its expansion in China.

"We want to focus on heritage brands and, more importantly, we want to get more European brand names, which we believe Chinese customers like. This is the strategy of the company," Group Managing Director Sunny Wong told the Reuters Global Luxury Summit.

Trinity, sister company of consumer goods exporter and logistics consultant Li & Fung Ltd (0494.HK), in December bought Italian fashion house Cerruti for $70 million.

China was set to become the world's biggest luxury products market within the next 10 years, estimated at 74 billion euros by 2020, investment group CLSA said, fueled by consumer demand for brands such as LVMH Moet Hennessy Louis Vuitton SA (LVMH.PA), Hermes International SCA (HRMS.PA) and Tiffany & Co

(TIF.N).

(Reporting by Donny Kwok and Lee Chyen Yee; Editing by Chris Lewis)