Hyundai Motor to launch a plug-in hybrid to challenge Prius in 2013-official

SEOUL Mon May 23, 2011 11:42pm EDT

SEOUL May 24 (Reuters) - Hyundai Motor , a laggard in the electric car market, plans to roll out a plug-in hybrid electric vehicle which will challenge Toyota's popular Prius hybrid, an official told Reuters.

"We plan to launch a plug-in hybrid model which is in the same segment as Prius in 2013," the official said on condition of anonymity because he was not authorised to talk to the media. (Reporting by Hyunjoo Jin; Editing by Jacqueline Wong)