Avvasi Showcases OTT Video QoE at TMF Management World With Tektronix Communications and Orascom Telecom

ONTARIO, CANADA, May 24 (MARKET WIRE) --
Avvasi, an award-winning company that helps service providers assure,
improve and monetize video, is excited to announce the launch of its
Catalyst Project in conjunction with Tektronix Communications, a leading
provider of network diagnostics and service assurance solutions to
service providers and equipment manufacturers. Sponsored by Orascom
Telecom, this Catalyst Project, which will be showcased at the TMF
Management World event in Dublin, is a significant collaboration that
will enable service providers to receive unheralded intelligence
analyzing their voice and video services, providing real-time customer
satisfaction metrics and root cause forensics.

Over-the-Top (OTT) video streaming from sites such as YouTube(R),
Netflix(R) and Hulu(R) accounts for over 50% of Internet traffic. As this
continues to increase, service providers have found themselves in a
situation where they are promising Quality of Experience (QoE) at levels
that they are struggling to accurately deliver or measure. With the
Catalyst Project, Avvasi and Tektronix Communications have combined to
offer an integrated business intelligence application that brings
together service assurance with network-centric views for critical
analysis, giving service providers the ability to deliver on their
promises to subscribers. The application provides the necessary equipment
and infrastructure to identify the root cause of lowered QoE in all
services -- video, voice and data -- and plan solutions to overcome this
deficit.

Service providers who deploy a comprehensive QoE monitoring solution that
includes OTT video monitoring will find themselves in a position to offer
customers an improved quality of service, particularly around mobile
video playback, which will help them monetize their offering and drive
customer loyalty. They will also recognize the potential for new
video-based services and subscription plans.

"Mobile service providers have to monitor and analyze the service their
subscribers receive, and deliver on the promise of greater QoE," says
Mate Prgin, Avvasi President and CEO. "The Catalyst Project illustrates
how service providers can have their complete offering professionally
scrutinized so that they can learn where service improvements need to be
made and develop their network infrastructure around it. This project is
the first major step towards a much needed standard for measuring video
QoE."

Sameh Yamany, Senior Director, CTO Office, Tektronix Communications,
comments: "Offering video services presents a new revenue opportunity for
service providers, but they must be monitored as part of an integrated
solution to ensure the new service doesn't have a detrimental effect on
existing voice and data services. Using separate services to monitor each
activity leads to confusion as to how best to align the services offered,
and ultimately revenue streams will suffer. Both Tektronix Communications
and Avvasi can draw upon years of experience within their respective
fields to provide a comprehensive, in-depth experience via this Catalyst
Project."

Project sponsor, Orascom Telecom, a leading international
telecommunications company operating in the Middle East, Africa and Asia,
recognizes the need for the integrated solution provided by Avvasi and
Tektronix Communications. "While voice service is managed as a form of
network data, the quality of voice service has never been measured as a
factor of packet loss and latency. Knowing this, we have well-established
tools to measure and rate voice quality," said Hesham Kamel, Head of
Mobile & Fixed Core Solutions, ORASCOM TELECOM. "Yet, when it comes to
video traffic, many vendors measure quality as if it were another form of
downloaded web content. Much like voice service, a standardized method
for accurately measuring how the customer experiences video is needed.
Such a system must be integrated into voice and data analytics systems,
and provide an accurate and scalable business intelligence that can be
deployed through our many properties around the globe."

Visit stand 12 in Forumville at TM Forum Management World, May 23-26 in
Dublin and join Avvasi and Tektronix Communications for a live
demonstration and learn how this project is contributing to the eTom/SID
framework to support a new, integrated standard by which all services,
including video, will be measured.

About Avvasi

Avvasi is helping service providers assure, improve and monetize mobile
video. Service providers are using Avvasi solutions and the Xperium
platform to understand the network impact of new devices and subscriber
usage patterns, plan video and dimension network expansion, while
reducing subscriber churn and maximizing revenue.

At the core of Avvasi solutions is a scalable, passive measurement
capability that reports video-based QoE. Much like MOS scores, Avvasi's
Q-VUE score offers a perceptual measurement that accurately reflects the
subscriber's perceived experience with video content, and analyze video
traffic by device, source, content, media format, media duration and
network topology.

Please visit www.avvasi.com for more information and follow Avvasi on
Twitter -- @MobileVideoNews

About Tektronix

Tektronix Communications provides service providers and equipment
manufacturers around the world an unparalleled suite of network
diagnostics and service assurance solutions for fixed, mobile, IP and
converged multi-service networks. This comprehensive set of solutions
support a range of architectures and applications such as LTE, fixed
mobile convergence, IMS, broadband wireless access, WiMAX, VoIP and
triple play. Tektronix Communications is headquartered in Plano, Texas.

Learn more about the company's test, measurement and service assurance
solutions by visiting www.tektronixcommunications.com

Press information
Please contact:
Jon Temerlies
Tel: 781 487 4600
Email: Avvasi@racepointgroup.com

Nidhi Mathson
Tel: 781-487-4624
Email: Avvasi@racepointgroup.com

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