BOLSHAYA YELNYA, Russia (Reuters) - Russian Prime Minister Vladimir Putin cultivates the image of a bare-chested macho man, but a nun-like sect in central Russia thinks actually he's the reincarnation of St. Paul, the apostle.
Or, if not that, he may in a past life have been the founder of the Russian Orthodox Church.
"I say what the Lord has revealed to me," the sect's leader, former convict Svetlana Frolova, said.
Putin's advisers disclaim any link with the sect led by the former railway manager, who was jailed for fraud in 1996.
"He (Putin) does not approve of that kind of admiration," Putin's spokesman Dmitry Peskov said by telephone.
But Frolova and her followers are only the most extreme illustration of a personality cult building up around Putin before the 2012 presidential election.
An opinion poll by the independent Levada Center showed that more than half of Russians believe a Soviet-style personality cult is being cultivated for Putin, who has refused to say whether he will run for president in the March vote.
"I love Putin as our No. 1, our commander, the captain of our great ship, and he is worthy of our love," said Frolova, who says she was "reborn" as Mother Fotinya after serving a 21-month sentence.
She says God spoke to her and revealed Putin's past lives included that of Grand Prince Vladimir of Rus, credited with founding the Russian Orthodox Church more than a millennia ago.
"Every one of us has many incarnations. Saint Paul was indeed one of Putin's," she told Reuters, her high-pitched voice bouncing off the icon-hung walls of her sanctuary in Bolshaya Yelnya, a village near the city of Nizhny Novgorod, some 410 km (255 miles) east of Moscow.
Peskov said his boss frowns on the type of devotion fomented by Frolova. Putin, 58, has been at the heart of "the policy and daily life of this country for more than a decade," he said.
"Certainly, he is the most popular man in this country and has his own fan clubs but it isn't any kind of cult."
Putin, for his part, projects a macho, "can do" image despite having stepped down as president in 2008 and steering his protege, Dmitry Medvedev, into the Kremlin's top job.
Described as "alpha-dog" in U.S. diplomatic cables, Putin has a black belt in judo and frequently undertakes testosterone-fueled stunts such as flying a fighter jet or shooting a Siberian tiger.
His opponents say there is every indication he will remain in charge of Russia, no matter who runs for president in 2012.
Part of his allure is having restored Russians' pride after the chaos of the 1990s and the embarrassment of Boris Yeltsin's sometimes drunken stunts as president, historian Roy Medvedev said.
"The relationship to Putin is more emotional than that toward the average politician. He is seen as a kind of moral leader," said Medvedev, who is no relation of the president.
Frolova's "awakening" while behind bars came as millions of Russians sought comfort in a revival of organized religion or with the cults that were spawned by the thousands after the collapse of the atheist Soviet Union.
Inside her grey-brick retreat, hidden behind tall fences and crowned by spires and a cupola, women in nuns' dress stroll the grounds while the faithful tend to gardening, children clutching at their skirts.
Dressed from headdress to sandals in white robes, Mother Fotinya, 63, preaches a mishmash of values from vegetarianism and anti-abortion to strict bans on modern medicine.
Father Alexei, the village Russian Orthodox priest, shivered with disgust when asked about Frolova and her followers.
"They are unpleasant neighbors. Their 'so-called faith' is a nonsensical mix of Orthodoxy, Catholicism, the occult, superstitions and political prejudice," he said.
But for Frolova, Putin -- a portrait of whom she keeps in her bedroom -- is the embodiment of a Russian tsar.
"He has the soul of a tsar. It's not by chance that he is now president," she sighed.
When reminded that Putin is prime minister while Medvedev is president, she said Putin remained Russia's boss.
"You can be prime minister and still remain president. Medvedev is merely Putin's student," she said.
In any case, she said, Russia's future has already been decided: "Do you remember how Putin became president? Yeltsin gave his post up to him. God willing, Medvedev will do the same," she said. "Everything has been decided by God."
(Editing by Guy Faulconbridge and Michael Roddy)