Mon Jun 6, 2011 8:31am EDT

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Amr Waked, Actor and Activist Named an Official AWEARNESS "Change Agent"



New York, June 6, 2011 - AWEARNESS, The Kenneth Cole Foundation is sponsoring the New York viewing of Graphic Intervention: 25 Years of International AIDS Awareness Posters 1985-2010.  The exhibition is intended to promote a greater understanding of the global issues related to HIV/AIDS, and will feature 153 posters from countries around the world showcasing the different visual strategies used to focus attention on the subject of AIDS as a public health emergency.  


Also featured as part of the New York exhibition are 21 iconic HIV/AIDS advertisements created by fashion designer and amfAR chairman, Kenneth Cole. For almost three decades, Kenneth Cole has been on the frontline of HIV/AIDS awareness.  In 1985 he was the first designer to speak out about HIV/AIDS and promote awareness with the now iconic public service campaign, "For the Future of our Children." The campaign which was shot by famed photographer Annie Lebovitz and featured supermodels with their children will be on display as part of the exhibition.  

The exhibition is free to the public and will run from June 7 - July 29 at the Art Directors Club Gallery at 106 West 29th Street in New York.  Gallery hours are 10:00 am-6:00 pm, Monday through Friday. As part of the opening night celebration, Egyptian actor and activist, and Regional Goodwill Ambassador for the Joint United Nations Program on HIV/AIDS (UNAIDS) in the Middle East and North Africa (MENA),  Amr Waked, will speak about the importance of the Graphic Intervention exhibition. Mr. Waked is a popular film, television and stage actor best known to international audiences for his role in the film "Syriana" and recently featured in Vanity Fair for his involvement in the 2011 Egypt anti-government protests.


Waked is also being recognized by AWEARNESS, The Kenneth Cole Foundation as one of their official "Change Agents" for his ongoing work with UNAIDS as an influential figure speaking out against the stigma and discrimination of people living with, or affected by HIV/AIDS.  A complete video Q&A with Waked can be viewed online at, along with a selection of the posters from the Graphic Intervention exhibit.
Throughout the duration of the New York exhibition, 100% of net profits from the sale of all AWEARNESS merchandise sold at Kenneth Cole stores and will be donated to support the exhibition.
About Graphic Intervention: 25 Years of International AIDS Awareness Posters 1985-2010:


The exhibition is drawn largely from the collection of James Lapides, founder of the International Poster Gallery in Boston, with selections from MassArt's poster archive. Curators Elizabeth Resnick, professor and chair, Graphic Design at MassArt, and Javier Cortés, partner and creative director at Korn Design in Boston and New York, narrowed the exhibition, each poster carefully navigating socially complex themes presenting a myriad of visual solutions to a public health crisis. 


The messages in Graphic Intervention ( deftly champion pertinent sociopolitical issues-disease research and eradication, world health, international relations, sexual education, social prejudices and discrimination-in a remarkable way.  The exhibit has previously shown at MassArt in Boston and Art Center College of Design in Pasadena, and will travel to York College of Pennsylvania, York PA and the Museum of Design Atlanta (MODA) later this year. 


About AWEARNESS, The Kenneth Cole Foundation:   AWEARNESS promotes, encourages and inspires positive and meaningful social change. We look to raise awareness about important social issues, motivate Change Agents, and support like-minded organizations to make a difference. We also sell products and host events in support of their important causes.  As part of each partnership, an AWEARNESS "Change Agent" is selected, and their story of social activism is highlighted to inspire others to get involved. These interviews and products can be seen on the AWEARNESS website


About Kenneth Cole
Since 1985 Kenneth Cole has been an advocate on behalf of AIDS research. He has often lent his creative voice to social messaging combating the stigma of HIV/AIDS.  As Chairman of amfAR, The Foundation for AIDS Research, he has worked tirelessly to help find a cure for the disease.



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Source: Kenneth Cole Productions Inc. via Thomson Reuters ONE

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