MTV Movie Award ratings fall for second year

LOS ANGELES Mon Jun 6, 2011 6:05pm EDT

1 of 7. Taylor Lautner (L), Robert Pattinson and Kristen Stewart introduce a clip from 'The Twilight Saga: Breaking Dawn' at the 2011 MTV Movie Awards in Los Angeles, June 5, 2011.

Credit: Reuters/Mario Anzuoni

Related News

LOS ANGELES (Reuters) - Viewership for the MTV Movie Awards dropped for the second year as the show once again offered a raw mix of A-list celebrities and X-rated humor.

The two-hour live telecast drew 4.5 million viewers on Sunday evening, down from 4.6 million last year, MTV said in a statement. Viewership peaked at 7.1 million in 2002 and subsequently went as low as 3.0 million in 2008.

F-bombs and naughty humor proliferated as the third "Twilight" movie took home the top awards, just as its predecessors did in previous years.

Presenter Justin Timberlake cupped the breasts of his "Friends With Benefits" co-star Mila Kunis, who responded by grabbing his crotch. "Twilight" hunk Robert Pattinson engaged in a lip-lock with co-star Taylor Lautner.

Host Jason Sudeikis directed a joke about oral sex to mortified teen actress Selena Gomez, while the daredevil stars of "Jackass" were part of a segment featuring homoerotic references to Donald Trump.

Even southern belle Reese Witherspoon got in on the potty-mouthed act as she accepted a lifetime achievement award.

(Reporting by Dean Goodman; Editing by Jill Serjeant)

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/
Comments (1)
Raelyn wrote:
I understand that they want to keep young people coming, but is cheap language and lowering morals the best way to do it? Giving them something to make us proud of them should work better..

Jun 06, 2011 10:41pm EDT  --  Report as abuse
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.