AMD Reintroduces FX Brand for High-End Processors and Platforms at E3

Tue Jun 7, 2011 12:01am EDT

* Reuters is not responsible for the content in this press release.

AMD (NYSE: AMD) today reintroduced the FX brand for PC processors and
platforms at the Electronic Entertainment Expo (E3). FX-branded products
will be geared toward enthusiast PCs and HD entertainment aficionados.
AMD also announced new members for its "Gaming Evolved" program, driving
the PC gaming experience forward with native HD3D support in Eidos
Montreal's "Deus Ex: Human Revolution," and new collaborations with
Bioware, Creative Assembly and Codemasters.

    FX Brand Enables Top-Flight Experience for Gamers and HD Media
 The FX brand is associated with AMD's fastest processors and
most powerful platforms -- those designed for unrestrained PC performance
for the ultimate gaming and HD entertainment experiences. In addition,
these processors and platforms drive rich visuals for graphics-intensive
applications and high-resolution AMD Eyefinity multi-monitor
configurations. The first platform to earn the FX title, the "Scorpius"
platform, will feature the now-available AMD 9-series chipset
motherboards and AMD Radeon(TM) HD 6000 Series graphics cards, plus the
upcoming "Zambezi" unlocked, native eight-core processor.(1)

    "AMD's FX brand will enable an over-the-top experience for PC
enthusiasts," said Leslie Sobon, vice president of Worldwide Product
Marketing, AMD. "By combining an unlocked, native eight-core processor,
the latest in chipset technology, and AMD's latest graphics cards, FX
customers will enjoy an unrivalled feature set and amazing control over
their PC's performance."

    AMD Adds New Members, Titles to Gaming Evolved
 Furthering its commitment
to PC gaming innovation and promoting an open and advanced experience for
gamers, AMD continues to add members and grow relationships in the second
year of the Gaming Evolved program. True to its previously announced
commitment to PC gamers, AMD remains focused on working with the best
software developers to maximize the user experience. Gaming Evolved
combines AMD's expanded support for Microsoft DirectX(R) 11 games (which
use the latest graphics technology from Microsoft), along with AMD
Eyefinity multiple-monitor configurations, AMD Dual Graphics (which
enable multiple graphics processors in one computer), and native AMD HD3D
support to enable standards-based stereo 3D display capabilities for a
truly immersive 3D visual experience.(2)

    "Since the launch of AMD's open stereo 3D initiative last year,
developers have been embracing native 3D support that will work with a
range of 3D glasses and monitors from different vendors," said Neal
Robison, director of ISV Relations, AMD. "This excitement by developers
is starting to pay off with the announcement by Eidos-Montreal that 'Deus
Ex: Human Revolution,' will enable native stereo 3D support."

    With AMD HD3D, gamers can experience amazing stereoscopic 3D gaming image
quality for a more realistic experience. AMD HD3D technology supports
more than 400 titles through AMD's technology partners, and AMD's open 3D
ecosystem approach encourages the broadest selection of 3D solutions,
available at the most affordable cost.

    "We are thrilled to be working with AMD, an innovative leader in PC
hardware and software, incorporating their technology into Deus Ex: Human
Revolution for PC," said Stephane D'Astous, general manager of
Eidos-Montreal, a Square Enix studio. "It's also exciting that Deus Ex:
Human Revolution is the first video game title optimized to natively
utilize AMD HD3D-capable hardware. Coupled with AMD Eyefinity
functionality, PC gamers will be even more immersed in the action-rich
gameplay and compelling storyline."

    In addition to Eidos, AMD's new partners include major developers of
critically acclaimed titles, including Bioware's "Dragon Age II,"
Creative Assembly's "SHOGUN 2: Total War" and Codemasters' "DiRT 3,"
which will include native support for DirectX 11, AMD Eyefinity and AMD
Dual Graphics technologies.

    AMD at E3 2011
 E3 attendees can experience these stunning technologies
with their own eyes at the AMD booth (#823 South Hall), which will
feature demos of AMD technologies and upcoming game titles including
"Orcs Must Die!" from Robot Entertainment and DirectX 11-enabled
"Blacklight: Retribution" from Perfect World.

    Supporting Resources

--  Read AMD posts from E3 on the Game Blog.
--  Learn more about AMD Gaming Evolved here.
--  Get additional information on AMD HD3D technology here.
--  Follow news from the AMD team on Twitter at @AMD_Unprocessed.
--  Become a fan of AMD technology on Facebook.


About AMD
 AMD (NYSE: AMD) is a semiconductor design innovator
leading the next era of vivid digital experiences with its groundbreaking
AMD Fusion Accelerated Processing Units (APUs) that power a wide range of
computing devices. AMD's server computing products are focused on driving
industry-leading cloud computing and virtualization environments. AMD's
superior graphics technologies are found in a variety of solutions
ranging from game consoles, PCs to supercomputers. For more information,

    AMD, the AMD Arrow logo, Radeon and combinations thereof, are trademarks
of Advanced Micro Devices, Inc. Other names are for informational
purposes only and may be trademarks of their respective owners.

    (1) AMD's product warranty does not cover damages caused by overclocking
even when overclocking is enabled via AMD software.

    (2) AMD Eyefinity technology works with games that support non-standard
aspect ratios, which is required for panning across multiple displays. To
enable more than two displays, additional panels with native
DisplayPort(TM) connectors, and/or DisplayPort(TM) compliant active
adapters to convert your monitor's native input to your cards
DisplayPort(TM) or Mini-DisplayPort(TM) connector(s), are required.
Support for six simultaneous displays may require complementary products
compatible with DisplayPort 1.2 Multi-Stream Transport. Maximum number of
configured displays may vary -- check with your component or system
manufacturer for specific model capabilities and supported technologies.
SLS ("Single Large Surface") functionality requires an identical display
resolution on all configured displays.


Courtney Gavin
Edelman for AMD Public Relations
(650) 762-2925 

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