Instead of a Tie, Give Older Dads Independence on Father's Day

CHATTANOOGA, TN, Jun 09 (MARKET WIRE) --
For children of older dads, finding a gift for Father's Day can be
challenging -- the classic ties and power tools become gifts of the past
while many gadgets and gizmos aimed at today's dad aren't designed with
seniors in mind. Recognizing this dilemma, Clarity, a division of
Plantronics (NYSE: PLT), is celebrating Father's Day by discounting their
senior-friendly P400 and C410 amplified phones which cater to dads who
face common challenges associated with aging.

Such features include the phones' amplification technology for those with
hearing loss; and large, simple buttons that make dialing painless on
arthritic fingers and easy to see for those with reduced vision. The P400
even features PicturePerfect Dialing, which allows dad to dial more
easily by having photo memory dial buttons pre-programmed to the phone.

"Every Father's Day, we celebrate with quintessentially paternal gifts --
fishing equipment, books, ties and so on," said Carsten Trads, president
of Clarity. "For dads in their 70s and 80s, these types of gifts are not
as helpful as they once were. Seniors are looking for security,
independence and peace of mind, which is exactly what the P400 and C410
phones provide."

The National Retail Federation reported that last year, the average
American spent $94.32 on a gift for Father's Day. From June 10th to June
23rd, both the P400 and C410 will be marked down to $49.99. The P400 and
C410 can be purchased at RadioShacks across the United States or online
at www.radioshack.com.

Clarity is the leading manufacturer of amplified telephones and
specializes in technology geared for seniors with helpful features and
functionality for age-related disabilities.

For more information about Clarity and its products call 1-800-426-3738
or visit www.clarityproducts.com.

About Clarity
Established in 1969, Clarity is a leading supplier of
amplified telephones, notification systems, assistive listening devices
and other communications devices for those with hearing loss. A leader in
sound amplification, Clarity's patented technologies, Clarity(R)
Power(TM) and Digital Clarity Power(TM), provide customized solutions for
customers who otherwise could not communicate easily and effectively with
the outside world. As more people begin to address their hearing needs,
Clarity will continue to provide effective technologies that are simple
and easy to use. For more information about Clarity and its products,
please call 1-800-426-3738 or visit www.clarityproducts.com.

Contact:
Ryan Witherell
615.327.7999
rwitherell@seigenthaler.com

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