UPDATE 1-Honda gets 7,000 orders for Fit Shuttle in Japan

Wed Jun 15, 2011 11:32pm EDT

* 90 pct of pre-sale orders for hybrid option

* Fit Shuttle hybrid gets 30 km/litre, same as hybrid hatchback

* Sales start Thursday after 3-month delay (Adds details)

TOKYO, June 16 (Reuters) - Honda Motor Co said it got 7,000 orders for the Fit Shuttle over a five-week period ahead of the start of sales on Thursday in Japan, a fraction of the orders received by Toyota Motor Corp's rival Prius Alpha model.

Japan's No.3 automaker launched the Fit Shuttle after a three-month delay caused by a parts shortage due to the March 11 earthquake. It is targeting monthly sales of 4,000 units for the model, slated only for the domestic market so far.

The Fit Shuttle, a station wagon version of the popular Fit hatchback, will compete with Prius Alpha, which went on sale in mid-May and has won 52,000 orders as of June 12, or 17 times its monthly sales target.

Of the 7,000 Fit Shuttle orders received, 90 percent opted for the hybrid version, which gets 30 km to a litre of gasoline, equivalent to the gasoline-electric Fit hatchback, Honda said .

The Fit Shuttle hybrid starts at 2.03 million yen ($25,000), compared with 2.35 million yen for the five-seater version of the Prius Alpha, which gets 31 km per litre. ($1 = 81.035 Japanese Yen) (Reporting by Chang-Ran Kim; Editing by Edwina Gibbs)