Aruze Gaming's Paradise Fishing(TM) Makes North American Debut at The Venetian Resort-Hotel-Casino(R) in Las Vegas on

Mon Jun 20, 2011 5:56pm EDT

* Reuters is not responsible for the content in this press release.

  LAS VEGAS, NV, Jun 20 (MARKET WIRE) -- 
Aruze Gaming's new video slot sensation is making its North American
debut at The Venetian Resort-Hotel-Casino in Las Vegas on June 22 at
12:30 PM. Packed with individual and competitive bonus feature events,
this multimedia banked product puts the action of fishing right in the
palm of the players' hands with its Reel Feel(TM) Gaming Technology
integrated directly into the bonus features.

    With three high-definition 60-inch LCDs that transport players into a
world under the sea with stunning visuals, Paradise Fishing is sure to
provide players with a gaming experience to remember. The real thrill,
however, begins when one of the five bonus games is triggered and players
have the opportunity to go fishing for bonus awards. During these bonus
events, players can hold on to the Reel Feel Fishing Rod that is attached
to each gaming machine. When the players hook a fish, the players feel
the bite and the rod shakes, letting them know a fish has been caught. A
bigger fish means a bigger reward.

    "We set out to make a new gaming product that provides an engaging gaming
experience that satisfies and impresses players," says Steve Walther,
Vice President of Marketing for Aruze Gaming. "A game like Paradise
Fishing, with so many bonus features, competitive events and Reel Feel
Gaming Technology provides players with a new sensation in gaming
entertainment. You have to play it to believe it."

    Aruze Gaming's Reel Feel Gaming Technology heightens the excitement of
the gaming experience. Before Paradise Fishing, slot sensations had been
limited to sounds, lights, and graphics with an occasional vibration
coming through the chair from the sound package with a limited sense of
touch from either pulling a handle, or pressing the various buttons on
the panel. Reel Feel Technology goes well beyond that to bring a new
dimension to "touch" by integrating it directly into the game design.

    Players can enjoy this game for the first time in North America at The
Venetian starting from 12:30 PM on June 22 for a special launch event
with promotional giveaways that continue again on June 23 at 12:30 PM.

    About Aruze Gaming America, Inc. 

    Las Vegas-based Aruze Gaming America, Inc. designs, develops and
manufactures slot machines and gaming devices for the global casino
market. With subsidiaries in Australia, South Africa, Macau and Japan,
Aruze Gaming America produces highly innovative gaming products,
including high resolution video and stepper slot machines, communal
gaming products and multi-terminal devices. For more news and information
on Aruze Gaming, please visit www.aruzegaming.com.

    About The Venetian Resort-Hotel-Casino

    The Venetian Resort-Hotel-Casino, the largest property in the country to
receive AAA's Five Diamond and the coveted Forbes Travel Guide Four Star
awards, is one of the world's most luxurious LEED(R)-EB Gold (Leadership
in Energy and Environmental Design)-certified resort and convention
destinations. Re-creating Venice's legendary landmarks, the resort offers
unmatched service and quality for leisure and corporate guests. With
suites ranging from a standard 650-square-foot Luxury Suite to the
luxurious 10,000-square-foot Chairman Suite, the all-suite resort boasts
more than 4,000 of Las Vegas' most lavish suite accommodations. Located
in the heart of the Las Vegas Strip, The Venetian features The Grand
Canal Shoppes, an indoor streetscape complete with gondolas and singing
gondoliers, the Canyon Ranch SpaClub, world-class gaming, exquisite
restaurants, and a wide variety of entertainment such as "Phantom-The Las
Vegas Spectacular," "Blue Man Group," David Spade, Rita Rudner and Joan
Rivers on its premises, as well as extensive convention and corporate
services. For additional information, visit venetian.com, follow on
Twitter @venetianvegas and interact on Facebook at
facebook.com/venetianlasvegas. 

    

Media Contact
Marsha Aranas
Brand Manager
Aruze Gaming America, Inc. 
702.361.3166 
marsha.aranas@aruze-gaming.com 
www.aruzegaming.com 

Copyright 2011, Market Wire, All rights reserved.

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