Hulu owners seeking best sale value, says Disney's Iger

Thu Jul 7, 2011 12:16am EDT

* Hulu owners committed to sale - Iger

* Iger declines comment on timing of sale

SUN VALLEY, Idaho, July 6 (Reuters) - Hulu's current joint owners are seeking the highest possible value in a sale rather than focusing on who a new owner might be, Walt Disney Co Chief Executive Bob Iger said on Wednesday.

The popular online TV video site is jointly owned by Disney, News Corp , Comcast Corp's NBC Universal and private-equity firm Providence Equity Partners.

The owners have agreed to put the site up for sale. Disney and News Corp recently renewed new programming licenses to aid that process.

Iger said all the owners are committed to selling the site, but declined to comment on the timing of a deal.

"I don't think it matters to us, we just need to get the best value," Iger told Reuters on the sidelines of the Allen & Co conference attended by some of the biggest names in technology, media and deal financing.

The owners have begun preliminary sales talks with about a dozen potential buyers, including Google Inc and Microsoft Corp a source familiar with the situation said last week. .

Hulu expects its number of paid subscribers to top 1 million by summer's end, earlier than previously forecast, its chief executive said on Wednesday. (Reporting by Yinka Adegoke; Editing by Vinu Pilakkott)

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