Miracle Whip(R) Pays for Marriage ... or Divorce

Mon Jul 18, 2011 11:59am EDT

* Reuters is not responsible for the content in this press release.

Miracle Whip dressing isn't for everyone. The condiment's bold taste
sends couples to their demise as quickly as it unifies others. With the
average wedding... or divorce costing upwards of $25,000, Miracle Whip
wants to be there for the I do's, and the I don'ts, allowing lovers and
haters to win $25,000 towards the cost of a wedding, or divorce, through
its "Not for Every Relationship" contest at miraclewhip.com. After all,
your opinion of your partner may change, but your opinion of Miracle Whip
will not.

    "The 'Not For Every Relationship' contest was inspired by social media
conversations about consumers' love or hate for Miracle Whip in the
context of their own relationships. It's an extension of our
first-of-its-kind marketing campaign 'We're Not For Everyone' celebrating
the lovers and haters of the product," says Sara Braun, director of
Miracle Whip. "Knowing the condiment isn't universally loved has given us
license to focus on the notion that it can actually make or break

     "Not for Every Relationship" contest details:

--  Lives on the brand's YouTube community, miraclewhip.com, through
    Tuesday, August 23
--  Videos must be 60 seconds or less, be about how Miracle Whip has
    affected consumers' relationships and must include a spouse or
    significant other
--  Eligible videos will stream on the site as a way for individuals to
    share their stories
--  The winner will be announced on Tuesday, September 13, 2011
--  Full contest rules and judging criteria available at miraclewhip.com


Individuals who have yet to take a side for or against the sandwich
spread can get off the fence by visiting miraclewhip.com to claim their
free sample. 

    Tweet: Not For Every Relationship contest offers $25K for wedding...or
divorce @ miraclewhip.com! NO PURCHASE NECESSARY


    Northfield, Ill.-based Kraft Foods Inc. (NYSE: KFT) is a global snacks
powerhouse with an unrivaled portfolio of brands people love. Proudly
marketing delicious biscuits, confectionery, beverages, cheese, grocery
products and convenient meals in approximately 170 countries, Kraft Foods
had 2010 revenue of $49.2 billion, more than half of which was earned
outside North America. Twelve of the company's iconic brands -- including
Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar
Mayer, Philadelphia, Trident and Tang -- generate revenue of more than $1
billion annually, and 40 have been loved for more than a century. A
leader in innovation, marketing, health & wellness and sustainability,
Kraft Foods is a member of the Dow Jones Industrial Average, Standard &
Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability
Index. For more information, visit www.kraftfoodscompany.com and

    -- make today delicious --

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Media Contact:
Hunter Public Relations
Brittney Boehm

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