Video Release -- 8x8 Redefines Video Conferencing With New Cloud-Based, Flat-Rate...

Video Release -- 8x8 Redefines Video Conferencing With New Cloud-Based,
Flat-Rate Virtual Room Service

SUNNYVALE, Calif., July 19, 2011 (GLOBE NEWSWIRE) -- 8x8, Inc. (Nasdaq:EGHT),
provider of innovative cloud communications and computing solutions, today
announced the launch of 8x8 Virtual Room, a new cloud-based video conferencing
service offering businesses of any size an easier, more flexible and
significantly more affordable way to collaborate using voice, video and content.
Based on 8x8's voice and video IP service platform and industry-leading unified
communications (UC) solutions and Polycom's UC Intelligent Core software
platform and video collaboration solutions, this new service is designed to
seamlessly and reliably interoperate with the largest number of participants at
the lowest cost.

A video accompanying this release is available at:
http://www.globenewswire.com/newsroom/news.html?d=226836

8x8 Virtual Room is one of four innovative cloud-based services -- VoIP, Video,
Contact Center and Hosting - being offered by 8x8 to the small and medium sized
business (SMB) market, in conjunction with its channel penetration and growth as
a single source provider of multiple, mission critical communications and
computing solutions. While the use of video conferencing has typically occurred
at the larger enterprise level due to service and infrastructure expenses, 8x8
is enabling SMB adoption by introducing a very affordable way businesses can
purchase and utilize video conferencing with flat rate pricing.

"We are excited to collaborate with Polycom to bring our next-generation,
cloud-based video conferencing solution to market with so many cutting-edge
differentiators, including increased accessibility and reliability, ease of use,
and of course, cost savings," said Bryan Martin, Chairman and CEO of 8x8. "The
Virtual Room solution makes powerful visual communication a new reality for
thousands of businesses who previously lacked the technical and financial
resources needed to integrate the technology into their operations. Now, with
our flat-rate pricing structure and cloud-based delivery model, any business can
conduct worldwide video conferencing across multiple locations using 8x8's
web-based unified communications portal and Polycom's state of the art HD UC and
video collaboration solutions with continuous presence video and voice from all
locations."

8x8 Virtual Room moves video conferencing out of the conference room and into
the cloud, enabling up to 20 participants to join from any location just by
clicking on a web page or dialing a regular 10-digit phone number, eliminating
the need for expensive capital investments in infrastructure as well as the
ongoing operational costs of managing an in-house system. In a Virtual Room
conference, everyone can see and be seen by all other participants in the same
Virtual Room. This groundbreaking cloud service combines the technologies of two
of the industry's leading businesses communications companies, marrying 8x8's
advanced, SIP-based communications services with the Polycom UC Intelligent Core
software platform (enables unsurpassed reliability, scalability and
interoperability for cloud-based UC services) to deliver enterprise-class
quality and superior reliability at flat rate pricing that small and medium
businesses can afford.

"Polycom is committed to delivering compelling, cloud-based video collaboration
solutions like 8x8 Virtual Room to SMBs. Powered by the Polycom UC Intelligent
Core(TM) software platform and using Polycom video collaboration endpoints,
Virtual Room is a great example of a Polycom partner solution that offers SMBs
affordable, secure, open-standard and high-quality video solutions on demand,"
said Susan Hayden, executive vice president, Polycom. "Tailored for the tighter
budgets and leaner staffs of emerging companies, cloud-based solutions are
integral to Polycom's strategy to offer SMBs a fast on-ramp to the benefits of
video collaboration and a flexible expansion path in line with their business
growth."

The 8x8 Virtual Room services are enabled by the Polycom UC Intelligent Core
software platform, which seamlessly handles all of the video collaboration
management behind the scenes. Unlike video conferences where participants sit in
fixed locations equipped with video conference equipment, Virtual Room allows
individuals to access the conference from any location over the public Internet
using any web browser, plug-and-play Polycom(R) VVX(R) business media phones or
Polycom(R) HDX(R) video solutions. No software downloads are required to use the
Virtual Room service.

"Cloud-based services, like 8x8's Virtual Room, are making video conferencing
more accessible than ever before," said Ira M. Weinstein, senior analyst and
partner at Wainhouse Research. "Thanks to the cost-effectiveness and scalability
of hosted platforms, small to mid-size businesses can now afford the same
collaboration tools used by large enterprises to improve teamwork and enhance
communications with partners and suppliers. The combination of 8x8's IP
communications service and Polycom's video conferencing products gives end-users
a visual communications solution that is not only easy to buy, but also easy to
deploy, manage, and use."

8x8's advanced virtual conferencing technology eliminates the need for companies
to configure firewalls, open ports or utilize public IP addresses. Participants
simply dial a phone number or click on a web link and enter a meeting ID number.
Subscribers utilize 8x8's unified communications technologies to easily
schedule, initiate and manage multi-point conference meetings that anyone can
join via audio or video. And, the new cloud service features a fully redundant
architecture and 8x8's 24x7x365 support, making it much more reliable than
standalone room-based systems, with no need for specially-trained IT staff to
support, maintain and setup conferences.

"When we witnessed a demonstration of the Virtual Room solution powered by
Polycom, we were amazed at how easy it was to schedule and initiate a video
conference and how excellent the video quality was," said Jonathan Rusk of
Chromis Technology, a Polycom and 8x8 channel partner. "As a Value Added
Reseller of Polycom voice and video equipment, 8x8 voice and video service
offerings are the final piece of the puzzle in being able to offer our customer
base a complete end to end solution without breaking the bank. The simplicity,
reliability and cost effectiveness of Virtual Room will go a long way toward
speeding the adoption of video collaboration in the SMB market space."

Virtual Room is available to subscribers in an attractive new pricing model that
features a low, flat rate for unlimited videoconferencing with up to 15
participants, with no per minute or special Internet charges. The 8x8 service is
available in three tiers supporting low, standard and high definition
telepresence video, starting at $199 per month. Customers who subscribe before
September 30, 2011 are eligible for special introductory pricing of $99 per
month for the first year of service.

About 8x8, Inc.

8x8, Inc. (Nasdaq:EGHT), a pioneer in the development of cloud-based VoIP,
video, mobile, and unified communications solutions, leverages its patented
software technologies to

deliver industry-leading SaaS applications to businesses of any size with
employees in any location. We offer integrated business communications and cloud
computing services that are designed to meet the highest levels of availability,
reliability and scalability. Increasingly, businesses are finding they can
reduce costs, improve productivity, and be positioned competitively for the
future by choosing 8x8 for their mission critical, cloud-based communications
and computing needs. For additional information, visit www.8x8.com, or connect
with 8x8 on Facebook and Twitter.

CONTACT: PRESS CONTACT:

Joan Citelli
8x8, Inc.
jcitelli@8x8.com
(408) 654-0970

Lisa Kornblatt
SS | PR
lkornblatt@sspr.com
(847) 415-9330