SAN FRANCISCO The world doesn't need another chocolate company, according to digital media pioneer Louis Rossetto, but that didn't stop him from starting one anyway. Rosetto, co-founder of Wired magazine, began his relationship with "chocolate garage startup" TCHO as its first investor, but became the company's CEO.
Location: San Francisco, CA
Founders: Timothy Childs and Karl Bittong. Childs left the company in early 2010.
Initial startup costs/investment: "Millions and millions" according to company CEO Louis Rossetto. About 60 friends, family and former coworkers invested an undisclosed amount in a Series B round.
Number of employees: 20
Biggest challenge to growing the company: Survive the current difficult economic times