"The most humble day of my life," Rupert Murdoch says

BSkyB Chairman James Murdoch, News Corp Chief Executive and Chairman Rupert Murdoch (R) appear before a parliamentary committee on phone hacking at Portcullis House in London July 19, 2011.

LONDON (Reuters) - News Corp chief Rupert Murdoch said "this is the most humble day of my life" as he and son James appeared before a British parliamentary committee looking into allegations of phone hacking at the company's News of the World newspaper.

James Murdoch, chairman of the company's British arm, apologized for wrongdoing at the now defunct tabloid newspaper.

"First of all I would just like to say how sorry I am and how sorry we are to particularly the victims of the illegal voicemail interceptions and to their families," James Murdoch said.

"It is a matter of great regret, of mine, of my father's, and everyone at News Corporation," he added.

(Reporting by Keith Weir; Editing by Steve Addison)