BlueVia, the New Developer Global Platform From Telefonica, and Apigee Partner to Enhance Developer Experience

SANTA CLARA, CA and MADRID, SPAIN, Jul 20 (MARKET
WIRE) --
BlueVia, the new developer global platform from Telefonica, and Apigee,
the leading provider of API technology and services, today announced that
the companies have partnered to integrate the Apigee API Console with
BlueVia. With the interactive API Console, developers can now explore,
learn, and test the BlueVia APIs faster and more easily, finding and
solving problems quickly, and share their results with others.

The BlueVia developer platform gives web and mobile app developers access
to some of Telefonica's key network assets, and data, including APIs for
SMS, MMS, user contextual information, advertising and location.
Developers can also benefit from direct marketing support to help boost
their products. With BlueVia, Telefonica is the first operator in the
world to offer between 10 percent and 50 percent of the revenue generated
by API transactions to developers. In addition, BlueVia gives developers
70 percent of any application sales and recurring subscription revenue.

"BlueVia is a leading platform giving developers access to powerful
network services for the first time while allowing them to monetize their
ideas more easily than ever before," said Chet Kapoor, CEO, Apigee.
"BlueVia's use of the Apigee API Console reflects their commitment to
making it easy and quick for developers to start using APIs."

With the BlueVia API Console, developers can authenticate to an API in
seconds, view the full surface area of an API, view request/response
pairs in only a few clicks and share what they are seeing with others,
making it possible to solve problems faster.

"Making it easy for developers to learn and use the BlueVia APIs is a
number one priority of our platform, and integrating the Apigee API
Console with BlueVia makes it easier than ever for developers to start
building apps and services," said Jose Valles, Head of BlueVia.

About BlueVia:
BlueVia is the new global developer platform from
Telefonica that helps developers take apps, web services, and ideas to
market. BlueVia is built on four founding principles: Scale, Tools,
Business Models, and Path to Market. BlueVia offers ground breaking, zero
risk, business models for developers, along with 'mix & match' models to
create multiple revenue streams. For more information, documentation and
video tutorials, go to http://www.bluevia.com/

About Apigee:
Apigee is the leading provider of API products and
technology for enterprises and developers. Over 180 enterprises like
Comcast, GameSpy, TransUnion Interactive, Guardian Life and Constant
Contact and thousands of developers use Apigee's technology. Enterprises
use Apigee for visibility, control and scale of their API strategies.
Developers use Apigee to learn, explore and develop API-based
applications. Learn more at www.apigee.com.

For BlueVia Press and Media Enquiries:
33 Digital
BlueVia@33-digital.com
@33Digital
+44 (0)20 7608 2500

For Apigee Press and Media Enquiries:
Lisa Sheeran
Sheeran/Jager Communication for Apigee
press@apigee.com
510-724-2267

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