Pigs beware: Roku gets Angry Birds with new devices
Roku is rolling out the latest generation of media streaming boxes later this month, with a new, smaller form factor and more powerful graphics at the same price point as the last generation. With the release, the company is betting big on casual games becoming available on new Roku 2 devices, including Rovio’s Angry Birds.
Like its product release last year, the new generation of Roku boxes will have three distinct price points with products targeted at entry-level, intermediate and power users. The Roku 2 HD ($60), Roku 2 XD ($80) and Roku 2 XS ($100) will soon be available online and in channel partners’ retail stores in the coming weeks. Tech specs for all three are as expected after Roku’s next generation of devices leaked online due to an FCC filing, but this release isn’t about the technology under the hood as it is about the new opportunity it introduces through casual games that will soon be released on the platform.
While Roku is continuing its practice of having different price points for different users, most of the innovation and value comes at the high end. The startup has not only packaged Angry Birds with the Roku 2 XS, but it’s also included a game-changing remote control (no pun intended) with an accelerometer included. While only the top-of-the-line model comes with the new gaming remote, it will be available as a separate accessory for Roku users that want to buy it later.
That remote is what mostly makes Angry Birds playable on the device. It’s powered by Bluetooth, and it’s capable of working with all three models. Also contributing is a new processor built into Roku boxes that will enable the kind of casual games that will soon become a staple on the device.
In addition to the original Angry Birds title, Roku will soon release Angry Birds Seasons and Angry Birds Rio. But that’s just the start of its casual games revolution: Roku has also struck a deal with Namco that will bring Pac-Man CE and Galaga to the platform, and has other similar deals in the works, according to Roku VP of Marketing Chuck Seiber.
The new devices aren’t just about gaming, though. New video and social networking applications are being released with the platform as well. That includes a new, just-released Facebook channel with higher-quality picture and video capabilities, as well as channels for Epix, Major League Soccer, AOL and FOX News.
Related research and analysis from GigaOM Pro:
Subscriber content. Sign up for a free trial.
- The Case for Increased M&A in 2011: Actions and Outlooks
- Connected Consumer Q1: The Over-the-Top vs. Pay TV Battle Heats Up
- Infrastructure Q1: IaaS Comes Down to Earth; Big Data Takes Flight
- Ten countries scour sea for Malaysia jet lost in 'unprecedented mystery' |
- Shots fired in air during raid at Crimea naval base |
- Missing Malaysian jet may have disintegrated in mid-air: source |
- Mexico kills drug kingpin reported dead years ago: official
- Pistorius vomits in court at Steenkamp autopsy details |