Report: We are a YouTube nation

Tue Jul 26, 2011 4:15pm EDT

Further evidence that we are all YouTube addicts came from the Pew Internet & American Life Project on Tuesday morning: Seventy-one percent of U.S. adults used video-sharing sites like YouTube and Vimeo in May, according to a new Pew report, compared to 66 percent a year earlier.

Also interesting is the percentage of users who told researchers that they stopped by such a site yesterday, which grew to 28 percent. In other words, more than a quarter of us go to YouTube and its competitors on any given day.

A few other tidbits worth noting: Parents frequent video sites more than the general public, with 81 percent of parents saying that they use these kinds of sites, but only 61 percent of non-parents admit to it. There’s also some racial difference in how viewers tune into online video: Around 69 percent of the white folks surveyed visit YouTube & Co., compared to 79 percent of all the people of color.

Of course, the popularity of video sharing sites isn’t limited to the U.S.: Earlier today, a report from Allot Communications revealed that close to a quarter of all mobile bandwidth consumed worldwide can be traced back to YouTube.

Related research and analysis from GigaOM Pro:
Subscriber content. Sign up for a free trial.

  • Report: The Connected TV Marketplace
  • How to Market Your iPhone App: A Developer’s Guide
  • Connected Consumer Market Overview, Q2 2010

Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.