Yippy, Inc. (YIPI) Announces Partnership With HighBeam Research and Encyclopedia.com

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Wed Jul 27, 2011 8:31am EDT 

  FORT MYERS, FL, Jul 27 (MARKET WIRE) -- 
Yippy, Inc. (PINKSHEETS: YIPI) (www.yippy.com), providers of the world's
fastest, family friendly educational search engine and web portal,
reports that it has entered into a strategic partnership with HighBeam
Research and Encyclopedia.com, part of Cengage Learning, a leading global
provider of innovative teaching, learning and research solutions. Initial
focus of the arrangement will be on exposure of HighBeam Research and
Encyclopedia.com content on Yippy.com as well as revenue sharing
opportunities between the two companies.

    Partnership terms include:


--  Yippy, Inc. will provide prominent exposure for HighBeam Research on
    Yippy.com. HighBeam Research will provide Yippy users full-text
    content access to HighBeam Research results.
    
    
--  Yippy will display Encyclopedia.com results with top reference
    placement above Wikipedia.com should semantic term(s) permit for K12
    products.
    
    
--  This arrangement applies across Yippy's desktop, tablet and the new
    mobile application.
    
    
--  Both parties have agreed to a revenue sharing approach that will be
    mutually beneficial.
    


    

"Students and instructors have a unique need to access credible,
reliable, citable information. Encyclopedia.com and HighBeam Research
provide just that. Partnering with Yippy opens up a unique opportunity to
put these valuable tools in front of this audience. We will look closely
at other ways to utilize Yippy as we develop this partnership," said John
Barnes, Executive Vice President, Cengage Learning. 

    "We are excited about this partnership with HighBeam Research and
Encyclopedia.com," said Marc Bigelow, Chief Executive Officer, Yippy,
Inc. "Cengage Learning is a leader in all educational markets they serve,
and through partnerships with their sites we look forward to more
opportunities with them down the road," Bigelow concluded.

    About Yippy, Inc. 
 Based in Fort Myers, Florida, Yippy, Inc.
(www.yippy.com) is a new economy technology company that develops
technologies and application services environments for both consumer and
commercial market segments.

    About Cengage Learning, HighBeam Research and Encyclopedia.com 
 Cengage
Learning is a leading provider of innovative teaching, learning and
research solutions for the academic, professional and library markets
worldwide. HighBeam Research is an online research tool built for
researchers, individuals, students, academics, and small business
professionals that provides immediate access to credible, published
information sources. With more than 6,500 publications including
newspapers, journals, magazines, transcripts, and wide-ranging reference
titles, the HighBeam Research archives contain more than 80 million
credible documents and articles dating back over 25 years and are updated
daily. Encyclopedia.com is the Internet's premier collection of online
encyclopedias. Encyclopedia.com provides reference entries from credible,
published sources including nearly 200,000 reference entries and 50,000
topic summaries from citable sources. For more information, visit
http://www.cengage.com, http://www.highbeam.com or
http://www.encyclopedia.com.

    

Contact:
Rich Granville
Investor Relations
Yippy, Inc.
1-877-YIPPY01 

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