Hugo Boss confident as China, Americas sales soar

Thu Jul 28, 2011 2:41am EDT

* Q2 Americas sales up 31 pct, Asia/Pacific up 65 pct

* Q2 gross profit margin 63.5 pct vs year-ago 58.4 pct

* Sees second half significantly exceeding last year

* Shares indicated down 0.3 pct

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FRANKFURT, July 28 (Reuters) - German fashion house Hugo Boss BOSG_p.DE sees a strong second half thanks to soaring demand for its suits from Asia and the Americas.

"Hugo Boss is posting continued high growth in all regions and distribution channels as well as with all brands," said Chief Executive Claus-Dietrich Lahrs on Thursday.

The group earlier this month raised its outlook, publishing second-quarter results ahead of time. It said sales rose 29 percent to 405 million euros ($588.3 million) with underlying earnings doubling to 63 million.

Sales in the Americas were up 31 percent in the quarter, while the Asia/Pacific region saw sales soar 65 percent, the group said in its quarterly report on Thursday.

LVMH , the world's biggest luxury group, on Tuesday posted first-half results above forecasts, joining European rivals such as Hermes and Burberry , shich also did well.

Hugo Boss said expansion of its network of own stores was also helping to boost its gross profit margin, which rose to 63.5 percent in the second quarter.

For 2011, the group expects sales to rise by between 15 and 17 percent and underlying profit to rise by 25 and 30 percent. (Reporting by Victoria Bryan; Editing by Andrew Callus) ($1=.6884 Euro)