Obama unveils sharp increase in auto fuel economy

WASHINGTON/DETROIT Fri Jul 29, 2011 6:43pm EDT

Traffic moves slowly on the 405 freeway in Los Angeles, California in this July 14, 2011 file photo. REUTERS/Eric Thayer

Traffic moves slowly on the 405 freeway in Los Angeles, California in this July 14, 2011 file photo.

Credit: Reuters/Eric Thayer

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WASHINGTON/DETROIT (Reuters) - Several major auto makers on Friday embraced the Obama administration's proposal to push the industry further away from once-dominant gas guzzlers to more lean and efficient vehicles.

The proposal, which is the result of months of negotiations between the Obama administration and auto makers, would require the companies to reach an average fuel efficiency across their U.S. fleets of 54.5 miles per gallon by 2025.

"This agreement on fuel standards represents the single most important step we've ever taken as a nation to reduce our dependence on foreign oil," Obama said at an event announcing the new standards.

Flanked by top auto maker executives, Obama said the new rules would lower the country's oil use by 2.2 million barrels a day over the next 15 years.

The rules will cut more than 6 billion tons of carbon emissions for the duration of the program.

"Can we do it? Well, we put a man on the moon; of course we can do this," said Fadel Gheit, senior analyst covering the oil and gas sector at Oppenheimer. "If the will is there, we will be successful and this is the best way to achieve this by pushing and cajoling."

While fleets would be required to reach corporate average fuel economy, or CAFE, standards of 54.5 mpg, under real world driving conditions that can sap fuel economy, consumers will likely get fewer miles per gallon in many cases.

The goal is still a major step up from current standards that require auto makers to achieve 35.5 mpg by 2016.

"Many OPEC oil ministers are now having sleepless nights, because of the millions of barrels of oil ... the U.S. will now not be importing," Democratic Congressman Edward Markey told Reuters in a telephone interview. Markey was co-author of the law that mandated higher fuel economy standards.

CHALLENGE FOR TRUCKS

The biggest auto sellers -- General Motors, Ford Motor Co, Chrysler, which is run by Italy's Fiat, Toyota Motor Corp and Honda -- have all backed the administration's plan.

The new program includes average increases in fuel economy of 5 percent for cars and 3.5 percent for light trucks through 2021, with a 5 percent increase for all vehicles after that.

"We have a challenge on trucks, but we think this is a fair way to handle it," Sue Cischke, Ford vice president for sustainability and the environment, told reporters at the event.

Mercedes-Benz, the luxury car line owned by German car and truck maker Daimler, did not back the new program, saying it "clearly favors large SUVs and pickup trucks."

To meet the new targets, auto makers will have to cut weight from their vehicles, develop smaller engines and boost fuel efficiency through direct injection, start-stop technology and turbochargers.

The Center for Automotive Research projected bringing cars and trucks to a 56 miles per gallon CAFE standard would cost about $6,700 per vehicle. The study has been criticized for overestimating the cost of technologies.

"I have to really question the sanity behind that," Dennis Virag, president of Automotive Consulting Group Inc, said of the new CAFE standard. "It's going to be a very difficult mark to achieve and I think it's going to be very costly."

The Obama administration declined to release any estimates on Friday about how the proposal will impact the retail costs of vehicles. It said it is still studying potential impacts and will release details later.

The Environmental Protection Agency and Department of Transportation, the agencies developing the new standards, will release the full details of the program by the end of September.

The agencies have pledged to undertake a comprehensive mid-term evaluation of the standards before finalizing the targets for cars and light duty trucks after 2021.

They are also considering implementing incentive programs to promote electric and plug-in hybrid vehicles, and plan to propose credits for efficiency improvements for air conditioners.

For more than 20 years, aluminum producers have been working with U.S. automakers to design more of the light weight metal into cars to lower emissions.

Following Obama's announcement, Randall Scheps, chairman of the Aluminum Association's Aluminum Transportation Group said in a statement, "Vehicles downweighted with aluminum are inherently more fuel efficient than heavier ones made from steel. Several leading vehicles use all-aluminum bodies, and we will see more vehicles go all aluminum in the next 10 years."

(Additional reporting by Malathi Nayak, Emily Stephenson in Washington and Ben Klayman in Detroit and David Sheppard and Carole Vaporean in New York; Editing by Alden Bentley, Sofina Mirza-Reid and Lisa Shumaker)

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Comments (12)
liveoilfree wrote:
Actually, we just need a $5/gallon GASOLINE TAX and we need to require BIG OIL to pay the $500 billion per year cost of current and past OIL WARS. Most of our debt was accumulated paying the cost of subsidies to Big Oil.

So impose a big tax, $5 per gallon or $10 per gallon, and people will automatically demand more efficient vehicles.

Jul 29, 2011 11:37am EDT  --  Report as abuse
Sabertooth wrote:
@liveoilfree: Yeah, that’s a brilliant idea, put a regressive tax that harms the poor more than anyone else to force people to buy what they don’t want. Gas prices are $4/gal here and yet only 2.4% of all vehicle sales are fuel efficient hybrids and the high fuel prices are already causing a recession. It must be hard for you when you create lack of supply conditions that raise the prices (but increase the oil companies profits) in order to advance your agenda. Please do “live oil free” by moving to another country that doesn’t have as many vehicles.

Jul 29, 2011 12:05pm EDT  --  Report as abuse
bsaunder wrote:
All the more reason to start selling the diesel vehicles that are used all over Europe. 65+ mpg by many of them. They are efficient, quite, peppy, very reliable, better longevity, and all round pleasure to drive. They mostly come in manual which would be very welcome by me; but the lazier by the day standard driver in the US may not like it too much.

Jul 29, 2011 12:34pm EDT  --  Report as abuse
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