Budweiser beer gets new, redder design
NEW YORK (Reuters) - The King of Beers is seeing red.
Anheuser-Busch-InBev is giving the Budweiser can a makeover as it tries to reignite growth in the key U.S. beer market, and the new can will have a lot more red than its predecessor.
AB InBev, the world's largest brewer with other beer brands such as Stella Artois and Beck's, said on Wednesday that it was changing the design to give it an "updated look".
The new design keeps the same logos, including a red bowtie and gold-colored crown. It will roll out in the United States this summer and in other markets later this year, the Belgium-based company said.
While the previous red-and-white can leaned more toward white, the new model is markedly more red.
The new can design is the brand's 12th since Anheuser-Busch started selling Budweiser in cans in 1936.
The company, which has leading market share in the United States, suffered its first drop in worldwide beer sales in a year and a half during this year's first quarter, as price increases, rain in Brazil and high U.S. unemployment deterred drinkers.
(Reporting by Martinne Geller)
- White House reverses, says Obama met uncle and lived with him during law school
- Flights delayed as air pollution hits record in Shanghai
- South Africa mourns Mandela, will bury him on December 15 |
- RPT-UPDATE 1-Ford leans on global Mustang to burnish overseas image
- Analysis: Boeing bidders dangle goodies to win 777X jetliner
Nelson Mandela: 1918 - 2013
Reuters looks at the life and times of Nelson Mandela, an icon of peace and reconciliation who came to embody the struggle for justice around the world. Video