Universal Republic Records Announces the Signing of Ariana Grande
Star of Nickelodeon's "Victorious" and YouTube Sensation to Release Debut Single Soon
Charismatic and charming young star of the hit Nickelodeon series, Victorious, ARIANA GRANDE proudly signs to UNIVERSAL REPUBLIC RECORDS. GRANDE will release her debut single for the label soon, followed shortly after by a full-length album.
Ariana Grande 2011 (Photo: Business Wire)
GRANDE's presence already extends far beyond her television notoriety. "Give It Up", her featured duet with Elizabeth Gillies, became the #1 rated song from the Emmy Award-nominated Victorious episode, "Freak the Freak Out". The show itself remains the most downloaded teen program on iTunes, making GRANDE a modern household name.
While working on the show, she continually releases music via YouTube. Her heartfelt and hypnotic cover of Rihanna's "Love the Way You Lie" surpassed over 2 million views. In addition, her invigorating performance of the tune was the #1 YouTube song on New Year's Eve 2010. Then, her dreamy cover of Bruno Mars' "Grenade" also attained the number one spot on YouTube, garnering over 48 worldwide honors during a mere hour, even trumping Britney Spears and other major artists that day. Cumulatively, she has over 10 million views, clinching the #1 video position over ten times.
Meanwhile, her digital following grows by leaps and bounds daily. A veritable Twitter phenomenon, she accumulated over 300,000 followers in one year for a total of over 600,000. She's mentioned at least 10,000 times daily and she's had over 2 million re-tweets in a mere six months. GRANDE has utilized the elements of social media to showcase her talent and spirit, and she's got a diehard fan base supporting her.
It's all because she possesses undeniable star power. GRANDE can carry a hook with the best of them, but she's got an engaging spirit that makes listeners instantly sing along. She's about to become a major pop phenomenon once her first single hits.
About the signing, UNIVERSAL REPUBLIC RECORDS President and C.E.O. Monte Lipman exclaims, "Ariana is an extraordinary talent who has already achieved major success in both the TV and social networking spaces. Her drive, ambition, and determination are intoxicating. We're thrilled to have her join Universal Republic."
It's her time to be "Victorious" in music.
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For more information on Ariana Grande:
Universal Republic Records
Myisha Brooks, 212-331-2404