SweeTango(R) Apple Crop Triples in 2011

Fri Aug 12, 2011 11:00am EDT

* Reuters is not responsible for the content in this press release.

  LAKE CITY, MN, Aug 12 (MARKET WIRE) -- 
Excitement has been building for years for new SweeTango(R) apples and
there will be a lot more to bite into this fall -- possibly three times
as many as 2010. A cross between the popular Honeycrisp(TM) and
Zestar!(TM) varieties, SweeTango(R) began gracing store shelves in
limited quantities in 2009. 

    This year, apple lovers can visit sweetango.com to register for a chance
to win "An Apple A Day, The SweeTango Way." Two lucky winners, one from
the U.S. and one from Canada, will receive a season's worth of SweeTango
apples (approximately four dozen) -- a surefire way to get your "apple a
day"! 

    SweeTango is an early season apple that will begin hitting retailer
shelves shortly after Labor Day. Consumers can visit
Facebook.com/SweeTango to find out about availability in their area.

    SweeTango(R)'s satisfying crunch and complex flavor deliver a superior
apple-eating experience. Both sweet and tart with hints of fall spices,
SweeTango(R)'s flavor, balanced by vibrant acidity, dances to a long and
satisfying finish on the palate. 

    The same apple breeders who gave us the Honeycrisp released SweeTango(R)
after more than a decade in development. The new apple is grown and
marketed by Next Big Thing, A Growers' Cooperative -- a unique
partnership of some of the most respected family-owned orchards in North
America.

    "As with any new variety, the volume of apples produced in the early
years can be a bit unpredictable," said Dennis Courtier, director of Next
Big Thing, A Growers' Cooperative. "The trees are still young, but they
have matured to a point where we are able to expand distribution
nationally."

    "SweeTango(R) is unlike anything most people have ever tasted and we're
happy that more apple lovers across the country will be able to enjoy it
this year," adds Courtier.

    Apples like SweeTango don't come along very often, said David Bedford,
University of Minnesota apple breeder and a key contributor in the
development of SweeTango(R), Honeycrisp and Zestar!

    "It can take 30 years and 10,000 attempts to find a great-tasting apple,"
Bedford said. "Consumers who have tried SweeTango(R) are telling us we've
found something special with this new apple, specifically citing its
complex flavor combination as a key attribute that sets this apple-eating
experience apart from any other." 

    The name SweeTango(R) was chosen to reflect the harmonious flavor
combination you experience upon first bite. The distinctive crispness and
complex flavors of the apple promise to make it an immediate consumer
favorite.

    Harvested early in the growing season, SweeTango(R) is a managed apple
variety, which means only licensed growers can produce the fruit.
Beginning this fall, apple lovers can purchase SweeTango(R) online at
sweetango.com. The website, and Facebook (Facebook.com/SweeTango) and
Twitter (@SweeTango) pages, also will have updated information on where
consumers can find this great new apple in their area. 

    About Next Big Thing

    Headquartered in Lake City, Minn., Next Big Thing, A Growers' Cooperative
is a 45-member cooperative of family growers, spread over five time zones
from Nova Scotia to Washington State, that will grow and market managed
varieties of apples, beginning with SweeTango(R). You can find more
information on SweeTango(R) at www.sweetango.com or on Facebook at
www.facebook.com/sweetango. Also follow @SweeTango on Twitter.

    About the U of M Apple Breeding Program

    In 1908 the University of Minnesota created the Fruit Breeding Farm, now
known as the Horticultural Research Center, on 80 acres near Victoria,
Minn. Over the next century the farm grew to become the center of fruit
research and breeding, particularly for northern climates. Apple
varieties that have been named and released by the University include
Fireside, Haralson, Honeygold and, more recently, Honeycrisp(TM) and
Zestar!(TM) 

    *SweeTango is a registered trademark of the University of Minnesota for
fruit of the Minneiska cultivar

    Editor's note: Hi-res photos available at
http://sweetango.com/media/high-resolution-photos/

    

Contact:
Kobi Hoffman
Fast Horse
612-209-7324
kobih@fasthorseinc.com

Cydney Wuerffel
Fast Horse
952-994-4354
cydneyw@fasthorseinc.com 

Copyright 2011, Market Wire, All rights reserved.

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