Sony Ericsson Nets FIFA 12 on Android

Tue Aug 16, 2011 8:01am EDT

* Reuters is not responsible for the content in this press release.

World's Leading Football Franchise Optimized for Xperia(TM) PLAY

August 16, 2011, London - Sony Ericsson today announced a limited time exclusive agreement* with EA Mobile(TM), a division of Electronic Arts Inc. (NASDAQ: ERTS) the world's leading mobile games publisher, to deliver the much anticipated EA SPORTS(TM) FIFA 12 on Android. Optimized for the world's first PlayStation certified smartphone Xperia(TM) PLAY, the No. 1 sports franchise on the planet^ will be available for the device worldwide in the holiday season.

With improved gameplay depth, authentic commentaries, updated teams from the world's top leagues and all new replay systems, FIFA 12 on Xperia(TM) PLAY is the ultimate football experience for Android. The dedicated graphical processing unit, optimized memory bandwidth and 60fps rendering of Xperia(TM) PLAY enhance the football gameplay experience. Audio is also improved with enhanced commentary and crowd chants.

"FIFA 12 will undoubtedly be one of this year's most popular games and Xperia(TM) PLAY consumers will be able to master it before any other Android users," said, Dominic Neil-Dwyer, Head of Market Development for Sony Ericsson. "Adding to a portfolio of quality games for Xperia(TM) PLAY, FIFA 12 adapts perfectly to the device and delivers the best football experience on Android."

Follow us on www.twitter.com/xperiagames for the latest updates on games coming to the Xperia(TM) PLAY smartphone. For product information, check out the Sony Ericsson Product Blog: http://blogs.sonyericsson.com/products

EA Mobile has a solid reputation for its pioneering and market leadership in mobile gaming. For more information about EA Mobile, please visit www.EAMobile.com, join us on Facebook at www.facebook.com/EAMobile or follow us on Twitter at www.twitter.com/EAMobile.

*Limited exclusivity expires February 21, 2012.

^ Based on units sold world-wide as of July 25, 2011 (via NPD, Chart-track, GFK & Famitsu Marketing Data Service)

- ENDS -

About Sony Ericsson
Sony Ericsson celebrates its 10th year as a joint venture between Sony Corporation and Ericsson in October, 2011. Over the years Sony Ericsson has brought together the best communication technologies with superior entertainment user experiences to create its Xperia(TM) line of the 'most entertaining smartphones' in the mobile handset industry. With its global corporate functions in London, Sony Ericsson has sales and marketing operations in all major regions of the world, as well as manufacturing in China, and product development sites in China, Japan, Sweden and Silicon Valley, California. For more information, please visit: www.sonyericsson.com/press.

About EA Mobile
EA Mobile(TM) is the world's leading wireless entertainment publisher with award-winning games such as Tetris®, Bejeweled®, The Sims(TM), and Need For Speed(TM). The EA Mobile portfolio also includes casual games based on the company's alliance with Hasbro, Inc. including MONOPOLY, YAHTZEE and SCRABBLE (in the U.S. and Canada) as well as sports blockbusters from the EA SPORTS(TM) brand, including Madden NFL Football, FIFA Soccer and NASCAR®. EA Mobile develops games for multiple mobile platforms including mobile phones, smartphones, the iPhone®, iPad(TM) and iPod touch®.  For more information about EA Mobile, please visit www.eamobile.com.

About Electronic Arts
Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive entertainment. The Company's game franchises are offered as both packaged goods products and online services delivered through Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 100 million registered players and operates in 75 countries. In fiscal year 2011, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for critically acclaimed, high-quality blockbuster franchises such as The Sims(TM), Madden NFL, FIFA Soccer, Need for Speed(TM), Battlefield, and Mass Effect(TM). More information about EA is available at http://info.ea.com.

Legal

EA Mobile, EA SPORTS, The Sims and Need for Speed are trademarks of Electronic Arts Inc.  Mass Effect is a trademark of EA International (Studio and Publishing) Ltd.  NASCAR, John Madden NFL and FIFA are properties of their respective owners.  iPhone,  iPod touch and iPad aretrademarks of Apple Inc., registered in the U.S. and other countries. All other trademarks are the property of their respective owners.

1) Facts and features may vary depending on local variant. 2) Operational times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. playing games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.
© Sony Ericsson Mobile Communications AB, 2011

The Liquid Identity logo and Xperia are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony is a trademark or registered trademark of Sony Corporation. Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson. Additional information regarding trademarks may be located on our website at: www.sonyericsson.com/cws/common/legal/disclaimer.

Other product and company names mentioned herein may be the trademarks of their respective owners. Any rights not expressly granted herein are reserved. All terms are subject to change without prior notice.
Sony Ericsson Mobile Communications AB, SE-221 88 Lund, Sweden.

FOR MEDIA INFORMATION PLEASE CONTACT:

Sony Ericsson Global Communications & PR
Mattias Holm: +44 20 8762 6965
General Press: +44 208 762 5858
E-mail: press.global@SonyEricsson.com

EA Mobile PR
Michelle Stephens Jacob
+001 310.754.7018
mijacob@ea.com




This announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients.

The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of the
information contained therein.

Source: Sony Ericsson via Thomson Reuters ONE

HUG#1538670