Campaigner(R) Provides Prep Course on Back to School Marketing

LOS ANGELES, CA, Aug 17 (MARKET WIRE) --
The school bell is about to welcome back this year's class, but while
students enjoy the last days of summer, their parents are hurrying to
find the best deals on school supplies. To gain a bigger share of the
National Retail Federation's projected $68.8 billion to be spent this
back-to-school season, Campaigner(R), an email marketing service provider
brand from technology leader j2 Global Communications, Inc. (NASDAQ:
JCOM) that empowers companies to better attract and retain business
through creative email marketing campaigns, offers the following
refresher course:

Let history be your guide -- If you have demographics within your email
list, use them to target your campaigns. Experience shows that shoppers
with young kids are looking for crayons and lunchboxes, while teens want
clothes and college students need laptops. Campaigner(R) can segment your
list by historic buying patterns to match your subject line and product
links to what the consumer is looking to buy. If you don't have this data
already, start gathering it this year so you can target better next year.

Divide the high from the low -- With Campaigner, retailers can segment
their customer lists based on typical order size. This can help you
create targeted emails for low spenders, average spenders, and high
spenders. Use these sub-lists to personalize offers for each group with
the right incentives to entice them to fill their carts a bit fuller this
year.

Don't forget your geography -- If you're near a college campus, sort your
list by state or zip code to identify your customers that are from out of
the area. Campaigner's segmenting feature can target these students with
"move in" specials for dorm room essentials and their parents for hotels
and restaurants.

You best earn extra credit -- By using Campaigner to identify your most
loyal customers, you can personalize campaigns to keep them up-to-date on
your latest deals and offers. They will appreciate special treatment that
lets them know how much you value their business. For example, you can
include a loyalty promotion, like free shipping, or advance notice of
your next sale.

To make the process easier, Campaigner recently introduced the Smart
Email Builder. The unique email marketing tool offers a fail-safe way for
anyone to develop professional-looking email promotions and newsletters
that can help small businesses increase sales and raise visibility. A
Smart Email Builder tutorial can be found on YouTube. To learn more about
Campaigner, visit www.campaigner.com.

j2 Global provides cloud services for business in six categories: eFax(R)
(online fax); eVoice(R) (virtual voice services); FuseMail(R) (email);
Campaigner(R) (email marketing); KeepItSafe(TM) (online backup); and
Onebox(R) (unified communications). For more information on j2 Global's
cloud services brands, visit http://www.j2.com.

About Campaigner
Campaigner email marketing enables small, medium and
large businesses to strengthen customer relationships and drive sales by
connecting with their customers quickly, simply and affordably. Features
include professional email campaign creation, multiple ways to grow and
manage lists, integration with CRM and the utilization of campaign
metrics and reports to increase results. Campaigner is a brand and
registered trademark of j2 Global Communications, Inc. (NASDAQ: JCOM) or
its affiliates. Learn more and visit Campaigner at
http://www.campaigner.com.

About j2 Global Communications
Founded in 1995, j2 Global
Communications, Inc. provides outsourced, value-added messaging and
communications services to individuals and businesses around the world.
With offices in eight cities worldwide, j2 Global's network spans more
than 4,600 cities in 49 countries on six continents. The Company's
websites appear in numerous languages, including Dutch, French, German,
Spanish, English and more. Payments are accepted in currencies that
include the U.S. Dollar, British Pound, Canadian Dollar, Japanese Yen,
Euro, Hong Kong Dollar and more. j2 Global provides live sales and
customer service support in multiple languages, including English,
Spanish, Dutch, German, French, Cantonese and more. j2 Global markets its
services principally under the brands eFax(R), MyFax(R), eFax
Corporate(R), Onebox(R), eVoice(R), Campaigner(R), Electric Mail(R), and
KeepItSafe(TM). As of December 31, 2010, j2 Global had achieved 15
consecutive fiscal years of revenue growth. For more information about j2
Global, please visit www.j2global.com.

Press contact:
Cheryl Renton
Public Relations Specialist
pr@j2global.com
http://www.Campaigner.com
Twitter: @CampaignerEmail
Facebook: Campaigneremail
http://blog.campaigner.com

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