STARS: Calgary CEOs to Be "Stranded" Then Rescued in Kananaskis for A Good Cause

Thu Aug 18, 2011 9:00am EDT

* Reuters is not responsible for the content in this press release.


WHAT:     The Shock Trauma Air Rescue Society (STARS) is airlifting six     
          prominent Calgary-based CEOs and dropping them into the heart of  
          Kananaskis Country. With no escape route, the CEOs will have no   
          choice but to "earn" their survival by remaining on the mountain  
          until they raise a goal of $100,000 each, using only their cell   
          phones to collect donations and raise funds.                      

          The event is called CEO Rescue in the Rockies for STARS, and they 
          are aiming to make fundraising history by raising the single      
          largest dollar amount in one day for STARS. Once each CEO reaches 
          their personal goal, they will be "rescued" from the site.        

WHO:      Bill McCaffrey - President & CEO of MEG Energy Corp.
          Kevin Neveu - President & CEO of Precision Drilling Corporation
          Fred Green - President & CEO of Canadian Pacific
          Craig Stewart - Executive Chairman of RMP Energy Ltd.
          George Gosbee - President & Founder of Altacorp Capital, Inc.
          Don MacDonald - Chairman of Sanjel Corporation                   

WHEN:     Thursday, September 1, 2011
          7:45 a.m. - 9:00 p.m. MST             
         (1)Alternate weather day is Thursday, September 7                 
          There will be three possible interview locations for media:       
          7:45 a.m. - 8:00 a.m. - CEOs available for interviews in downtown 
          Calgary outside of Bankers Hall (on the corner of 9 Avenue and 3  
          Street S.W.)                                                      
          9:45 a.m. - 10:00 a.m. - CEOs available for interviews at the     
          participant drop-off and pick-up area at Stoney Nakoda Resort and 
          Casino (Stoney Nakoda Resort Helipad - 888 Nakoda Way, Morley, AB)
          10:00 a.m. - 10:30 a.m. - CEOs flown to mystery site, challenge   
          3:30 p.m. - 4:00 p.m. - CEOs available for interviews at the      
          Kananaskis Village helipad, down the road from the Delta Lodge at 
          Kananaskis (1 Centennial Drive Kananaskis Village, AB) after the  
          challenge is over                                                 

WHERE:    Calgary, Stoney Nakoda Helipad, Kananaskis Country                

(1) PHOTO OP: Watch as influential members of the business community are
    prepared and transported into the mountains via STARS air ambulance.

Brookline Public Relations, Inc.
Robyn MacLean
(403) 538-5641 ext. 111 or  (403) 875-9514

STARS Media Line:

Copyright 2011, Market Wire, All rights reserved.

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